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The Impact of Tech on Child Safety

Retail TouchPoints

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety of children. Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 216
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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Social Retail and Blended Experiences

Retail TouchPoints

Technology continues to shape customer behavior, setting new levels of expectation for brands to provide fast, exciting, meaningful and convenient experiences. Well, despite the fact that most customer journeys start on social media through product discovery, there will always be a huge desire for people to experience brands in real life.

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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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How Does Scaled Data Labeling Work With Marketing?

Kissmetrics

Data labeling is used in various industries, including healthcare, finance, research, automotive, and technology. With the growth of artificial intelligence (AI) technology, data labeling has also become integral to marketing. User-generated content can be used on your website, in email campaigns, and on social media.

Marketing 266
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Analog Vs. Digital: Room For Both?

RTP blog

Emails, texts, social media posts, online ads, the list goes on. Even when holographic and virtual reality technology get to a place where you can hold a virtual representation of an item, it still won’t compare to touching the real thing. In fact, there’s no stuffing the digital genie back in the bottle. Nor should it.