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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

Fashion 150
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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs. ONYCHEK is a great example of a niche fashion brand serving hard-to-find communities.

eCommerce 839
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174
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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Consumer expectations have become even more demanding. Fashion and hard goods retailers aren’t the only ones benefiting from BOPIS. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. Amazon, which was the ultimate in delivery, is starting to lose its luster.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. A few years ago, the team decided to launch a direct-to-consumer channel. Traditionally B2B retailers are going direct to consumer.

Workshop 419
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How To Effectively Use Omnichannel Order Management

Kibo

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Omnichannel shopping isn’t just a passing trend. Source: Google.