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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

Outdoor 293
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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. The auction-based website is now available to consumers in Arizona.

Supplies 267
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Maze unveils brand refresh and new website

365 Retail

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. As a result, Maze’s rebrand comes at a pivotal time, where the brand has exciting growth plans and has developed the business to continue its mission to meet evolving consumer needs.

Outdoor 113
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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

The days of a traditional shopping mall trip have changed — not only because of the pandemic, but as consumers have started to prefer the convenience of ecommerce. According to Coveo’s Relevance Report , 90% of consumers expect online shopping experiences to be equal to or better than an in-store, analog experience.

eCommerce 236
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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. The same applies to B2B marketing when you rely on ABM (Account-Based Marketing) to target corporate accounts, decision-makers, etc.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands. A brand that does this particularly well is Outdoor Voices. Outdoor Voices also goes beyond being just a clothing brand by offering events and community building activities. .

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6 Success Factors For Marketing Measurement

RTP blog

The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs.

Marketing 195