Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing? Examples of Account-Based Marketing. Live Events.

Presentation 270

Presentation Marketing Webinar PPC 270

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Content Marketing.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Google first introduced Performance Max campaigns at its Google Marketing Livestream event in May 2021. Only the biggest spending marketers would have been able to do it.

PPC 205

PPC eCommerce Improvements Management 205

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

FEBRUARY 10, 2021

The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). They may find it through your PPC ads, in search results, or even through social media. Top of the Funnel.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. There are approximately 20 to 30 success stories delivered every month for the different digital marketing services we offer, in the different countries we operate. Our SMB Clients.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Groove

APRIL 1, 2020

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Marketers love contact information. When it come to PPC, incentives can be a fantastic way to drive conversion. The last thing you want is to create friction during the conversion process. Limit Contact Form Fields.

PPC 345

PPC Mobile Improvements B2B 345

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Blue Winston

JUNE 3, 2021

Between phone calls and emails, there’s hardly any time to manage frequent marketing that your business needs to thrive. Thanks to Marketing Automation , you can choose from various tools to automate your desired marketing efficiently and reliably. So, what are marketing automation tools and what is their purpose?

Marketing 67

Marketing Social Media B2C PPC 67

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co.

PPC 206

PPC SEO Multichannel Social Media 206

Kissmetrics

MARCH 23, 2021

Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions.

PPC 261

PPC Social Media Reference Download 261

Kissmetrics

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Your call to action has to offer some form of benefit to the customer.

PPC 335

PPC Web Design Social Media Blog 335

Kissmetrics

OCTOBER 16, 2017

The customer segment was off. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. They fail because the Web and the New Marketing work only when applied to the right organization.

Marketing 211

Marketing PPC Other Customer 211

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. More than 60% of marketers say their Facebook Ads aren’t working. What about pay-per-click (PPC)? Email marketing is great…. So the try organic posting. So, what’s left?

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. Cost per conversion? What i s ROAS?

Improvements 299

Improvements PPC Marketing eCommerce 299

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

BigCommerce

FEBRUARY 13, 2018

The ability to speak directly to your customers and make adjustments has never been easier. Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment. Business-to-Business (B2B). What is Ecommerce?

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

MAY 20, 2020

In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground. While it is a best practice to avoid limiting mobile traffic, as a majority of successful customer journeys now begin with a mobile search, it’s a good idea to keep an eye on device-level ROAS and adjust accordingly.

PPC 144

PPC Mobile B2B Shipping Costs 144

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Stay updated with new/upcoming SEO trends: Most marketers with minimal SEO knowledge know about SEO tactics like building backlinks.

Social Media 152

Social Media Marketing SEO eCommerce 152

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. Personalize on-site experiences for your customers. Why Are CRO Programs Important?

eCommerce 280

eCommerce SEO Improvements Document 280

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

Marketing 78

Marketing Payment Services Merchant Services Payments 78

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Focus on SEO.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

JANUARY 27, 2020

Welcome to the first monthly marketing recap of the new decade! Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. Marketing News Highlights. Jeff Bezos commented: “It’s a big investment, and it’s the right long-term decision for customers.” .

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. For example, you might be a high-end shoe company, but your PPC competition might be discount websites.

Social Media 284

Social Media Volusion Improvements Article 284

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Marketing News Highlights. Online influencer marketing continues to grow as a key strategy for brands to make new sales. Published November 27, 2019. Let’s get started! Fresh Content.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Kissmetrics

OCTOBER 24, 2020

Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in. Market – Not all markets are the same and need different strategies. For instance, the competition in your market may be very tough.

SEO 258

SEO Channel Marketing Management 258