article thumbnail

The pros and cons of headless for B2B ecommerce

GetElastic

Carla Gonzales is no stranger when it comes to B2B digital transformations. There is a huge need in the B2B market to build a digital presence, to create at least a website and a mobile app, so that customers have a self-service option and can order what they need 24/7 no matter where they are.

B2B 118
article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138
article thumbnail

5 Ways To Increase AdWords Conversions

Groove

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. Create A Mobile-Friendly Landing Page. Mobile landing pages are essential for AdWords success. Limit contact form fields.

PPC 345
article thumbnail

Migrating From a Traditional eCommerce Platform to a Headless Platform: Things to Consider

Kibo

To help you get started, here are some common characteristics of eCommerce companies that are good candidates for headless: As a retailer, you’re Content-led and mobile-first Your brand relies on creating rich digital experiences An omnichannel strategy is central to your goals. Download Now. What are the main staging posts when migrating?

article thumbnail

Advantages of Headless Commerce for Marketers

Kibo

Hybrid online/in-store/mobile shopping journeys are becoming the new normal. Adding new fulfillment and payment options, expanding to new channels like mobile, and scaling these services quickly means you can keep up with customer expectations and stay competitive. For marketers, this means eCommerce agility should be top of mind.

article thumbnail

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

They’re mobile. Offer eBooks and other lead magnets. In a Kissmetrics post that explains how SaaS marketing differs from other types of marketing, Neil Patel writes, “If you are a B2B SaaS marketer, think of yourself in different terms from mere ‘marketer.’ Explore mobile advertising. Image Source. Cross-sell.

eCommerce 225