Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

JULY 10, 2018

Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Get creative on social. billion by the end of 2021.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

POS 263

POS Channel B2C Social Media 263

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

GetElastic

APRIL 11, 2023

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

PPC 279

PPC Multi-channel Social Media B2C 279

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Better customer expectation management and needs assessment.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 152

eCommerce B2B Toys B2C 152

Optimizely

JULY 17, 2018

You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. First-party data is the information you collect on your customers throughout the buying process. Social media channels.

Marketing 170

Marketing Social Media Customer Data B2C 170

Optimizely

MAY 3, 2018

We’re going to explain exactly what an effective omnichannel marketing strategy looks like AND how you can start to create a coherent strategy for your own B2C brand to drive a powerful customer experience. And 73% of shoppers use multiple channels during their shopping journey. Segment your customers.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. this can help you improve your abandoned cart email strategy and re-engage lost customers.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Personalize communications in a relevant way, and make sure you do it across every channel and on every device.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Optimizely

DECEMBER 12, 2017

As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers. How do you create a more personalized and custom experience for your buyers?

eCommerce 300

eCommerce Outdoor B2C Social Media 300

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Most responsive channel. …and more.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Retail TouchPoints

JULY 20, 2021

As ecommerce becomes more social and experiential, the range of channels available to both consumers and retailers will expand and diversify. In social media, Youtube, TikTok and Instagram are practically digital cities already. Making Online Shopping More Immersive. How Will You Stand Out on the Street?

Retail 205

Retail Multi-channel eCommerce Channel 205

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. Consumers are dividing their shopping journey across multiple online and offline channels, including in-store browsing, ranked as the most useful touchpoint by consumers in the Google survey. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

JULY 25, 2019

With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices. On average, buyers interact with your digital marketing six times across multiple channels before they buy. But your customers don’t care about what channel they’re currently on. Retargeting ads.

Marketing 150

Marketing Recommendation Channel B2C 150

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. Attract social media coverage and increase following.

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

JANUARY 31, 2023

These creations are becoming game changers, and that’s thanks to the nascent technology brands will harness for maximum effect in the form of thrilling consumer experiences. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

Technology 290

Technology B2C Consumer Social Media 290

Optimizely

OCTOBER 10, 2018

How social media and influencer marketing drives growth. Social media is also a big driver because today everyone is a TV channel basically. There aren’t a lot of B2C brands where the CEO is on Instagram and so actively involved in marketing. What I can I do to give you the best customer experience?

Subscription 150

Subscription Marketing Social Media B2C 150

Smile.io

JUNE 13, 2022

Our shopping experience today is unified across multiple channels and crosses different platforms. Generating a sale doesn’t always happen through one channel. This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience.

Omnichannel 60

Omnichannel Social Media X-cart Merchant Services 60

Optimizely

OCTOBER 30, 2018

Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you. Step 3: Try other channels.

Customer 225

Customer Social Media B2C Channel 225

Optimizely

NOVEMBER 29, 2018

If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. Regardless of the different channels you prioritize, letting people opt into the cadence they prefer to hear from you (do they want to subscribe to all of your marketing emails, or just to your newsletter?) Consideration. One purchase.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

GetElastic

NOVEMBER 26, 2018

  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

GetElastic

NOVEMBER 8, 2019

Along with providing proper channels for support, businesses also need to ensure their support is reliable and trustworthy. Problems, misunderstandings, and issues with orders occur in every shop and can’t always be avoided but quality support can ensure that the final customer experience is positive.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Hit Your Target with Smart Social Ad Campaigns.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

GetElastic

OCTOBER 21, 2022

All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

GetElastic

NOVEMBER 23, 2022

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. As a business grows, the system can easily support multi-channel, multi geography and multi-brand.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Fabric

SEPTEMBER 12, 2023

Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it. Headless commerce is ideal for retailers who are expanding beyond an e-commerce website and into multiple distinct sales channels.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Sell on multiple channels?

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Download the findings.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62