Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

Forrester eCommerce

OCTOBER 26, 2022

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Financial Services 195

Financial Services Travel Improvements Retail 195

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. That being said, eCommerce retailers must design a strategy to cater to these users. Stamped.io SearchSpring.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? It’s the perfect incubator for trust and loyalty.

Customer 88

Customer Customer Retention Social Media X-cart 88

Groove

MARCH 24, 2022

A digital eCommerce agency is a company with multiple teams - like website design, development, marketing and strategy teams - that partner with your online business to assist in accomplishing your goals. We offer eCommerce strategy, design, development, marketing and website support. BigCommerce Strategy. eCommerce Marketing.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

JUNE 25, 2018

While this growth is great news for B2C brands, it’s also created a highly competitive market. . Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 229

Toys B2C Social Media Accessories 229

Groove

JANUARY 19, 2022

If you’re unsure where to start, following an inbound marketing methodology will help invite customers to your website and, when implemented successfully, will encourage prospective customers to purchase. Before you implement that strategy, let’s discuss the importance of mapping the eCommerce customer journey from beginning to end.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 242

Omnichannel Customer Loyalty B2C B2B 242

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Email marketing strategies to engage buyers after their first purchase.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Wiser

OCTOBER 11, 2023

Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. This is where businesses can get stuck.

Subscription 221

Subscription B2B Mobile Customer Experience 221

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 327

B2C B2B Customer Loyalty Customer Experience 327

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Forrester eCommerce

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Improvements 392

Improvements Customer Loyalty B2C Consumer 392

Optimizely

AUGUST 10, 2017

. B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. Capture new traffic and convert new customers. Utilize retention strategies to drive more customer loyalty.

Webinar 186

Webinar B2C Customer Loyalty Supplies 186

Forrester eCommerce

AUGUST 16, 2022

Loyalty marketers, you might consider joining them! Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will be back in the classroom for a new year of learning. Since early 2020, concerns for health and safety, supply chain issues, and […].

Supplies 195

Supplies Marketing Customer Loyalty B2C 195

GetElastic

MAY 13, 2019

B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel Customer Loyalty 151

Omnisend

MAY 3, 2021

This perpetual negotiation is the heart of pricing strategies, which often calls to consider a discount pricing strategy. Consistently utilize a discount strategy, with frequent sales and lower prices, and you risk making your product look cheap and one that your customers devalue. What is a Discount Pricing Strategy?

Shipping Costs 78

Shipping Costs Merchant Services eCommerce Travel 78

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Smile.io

MARCH 8, 2024

The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023. Loyalty & Reward Program Insights from Smile.io Livestreamers can engender trust and confidence in a brand. 

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Kissmetrics

OCTOBER 5, 2020

Your goals will inform your social media strategy and how you measure success, which can only benefit your business… Research shows that companies with a defined content strategy achieve 27.1% This boosts customer loyalty and makes people feel more of an affinity with your brand. They Offer a Customized Service.

Social Media 363

Social Media B2B Document Information 363

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

GetElastic

DECEMBER 9, 2020

In Gartner’s latest report, “ Predicts 2021: COVID-19 Drives Accelerated Shift to Digital and Commerce Model Evolution ” they discuss how these new behaviors will impact the market and re-shape the commerce strategy of organizations worldwide over the next few years. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

FEBRUARY 14, 2019

While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

GetElastic

OCTOBER 21, 2022

He is an expert in increasing conversion, optimizing marketing strategies, growing businesses, and increasing efficiency in B2B eCommerce offerings. He spent years in direct marketing having co-founded a successful catalog firm, and was recently named a Top 50 Global Thought Leader on Customer Loyalty. Check Out More Content.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113