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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. 10 Tips To Help Online Retail Businesses Survive The Cost of Living Crisis. Online marketplaces like eBay provide the perfect venue to shift distressed inventory.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

Online retailers are also using social media to drive revenue. A women’s online clothing store supporting a non-profit wildlife conservation organization saw a 192% increase in social media sales with Facebook leading to new customer acquisition. And, it’s not just for B2C organizations. And, it’s not just for marketers.

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Top International eCommerce Marketplaces for Selling Your Products

Algopix

AliExpress , their platform for B2C sales, is also a great option for selling products internationally. That they can still do, as the online store is alive and kicking, focusing mostly on appliances, furniture, and clothing. . Walmart Marketplace. Open Sky (North America). Wayfair (North America, UK, Europe).

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eCommerce Expo 2023 Preview

365 Retail

Emma Watkinson – CEO & Co-Founder, SilkFred As the co-founder of SilkFred, a successful online fashion platform, Emma’s journey is a testament to entrepreneurial grit and innovation in e-commerce. 365 Retail is proud to continue our partnership with this esteemed event.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Don Davis , Editor at Large, Internet Retailer. Looked at from a distance, the Top 1000 online retailers in North America had a terrific year in 2017. Their online sales collectively increased 18.5% and ecommerce accounted for 49% of retail industry growth. The Fashion Track. Work hard, party harder.

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