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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Instead, you want to build up your email subscriptions to get traffic that way instead.

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The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. Who is your target market right now?

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. Subscription boxes. Digital subscriptions. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. But all is not lost for them and we’re here to tell you why.

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Understanding eCommerce Business Models: A Guide

Wiser

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Setting up a marketplace model, for example, would require substantial initial investment compared to affiliate marketing or drop-shipping models. For example, Amazon and eBay.

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5 Tips to Reduce Churn on Subscriptions

FastSpring

The best thing about a subscription program is the reliable revenue it generates. Your subscription churn rate is the number of subscribers you lose over a given period. the subscriber elects to cancel their subscription) or involuntary (e.g. Wondering why people are canceling their subscriptions? What is churn?

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Lure Customers Away from Amazon with a Fantastic Ecommerce Experience

Optimizely

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

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Fulfillment Center Chicago: Which Windy City Fulfillment Company is Best?

Ecommerce Platforms

Chicago, and the entire Midwest region, has significant speed and cost advantages for ecommerce shipping and fulfillment. Whether you look for a fulfillment center in Chicago or elsewhere, it really all depends on the location of your customers, and where you intend to ship most of your products. Advantages. After that, it’s $0.20