Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 170

Technology Marketing B2C Presentation 170

Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 387

B2C Marketing Technology Customer 387

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 293

Social Media B2C B2B Customer Data 293

Retail TouchPoints

JUNE 7, 2023

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

Technology 275

Technology Retail Customer Experience Presentation 275

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. To ensure your brand reaches its peak potential in 2023, be aware of these nine crucial headless commerce trends: 1.

Payment Services 147

Payment Services Payments Social Media Mobile 147

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Ecommerce Platforms

JANUARY 4, 2019

Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. Expect more brands to follow suit as personalization technology becomes easier to integrate into ecommerce sites. Who said ecommerce was only for B2C brands? B2B companies are leveraging upcoming ecommerce trends, too.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

GetElastic

SEPTEMBER 15, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Forrester eCommerce

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Technology 441

Technology Management B2C Marketing 441

GetElastic

AUGUST 18, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. 59% of customers prefer not to interact with a sales representative.

B2B 145

B2B eCommerce Payment Services Marketing 145

GetElastic

DECEMBER 9, 2020

Mobile self-checkout and curbside pickup are just a couple of examples of recent contactless shopping trends that have become the norm. This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. In our digital-first world, your success depends on it.

Payment Services 113

Payment Services Payments B2B B2C 113

RTP blog

APRIL 1, 2019

By Olivia Skuza, NuORDER In today’s fast-paced market of “see now, wear now”, it’s no surprise that many brands continue to capitalize on various cultural events, particularly those featuring celebrities, to quickly design, produce, and sell trend-driven items. Social media has become a major influence in creating trends.

Fashion 150

Fashion B2B eCommerce Platforms Social Media 150

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Optimizely

FEBRUARY 27, 2019

In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. . When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? Today’s Marketers Must Be Technologists.

B2C 170

B2C Marketing Technology Channel 170

365 Retail

MARCH 8, 2023

As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

Retail TouchPoints

FEBRUARY 1, 2022

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Alternative Supply Chain Options. Jim Stirewalt is the U.S.

Small Business Retail 259

Small Business Retail Supplies Retail B2C 259

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 24, 2023

Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used. All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors.

Toys 242

Toys B2C Social Media Accessories 242

GetElastic

DECEMBER 28, 2021

In this post we will: Explore this trend. And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity.

B2C 148

B2C B2B Technology Channel 148

Forrester eCommerce

FEBRUARY 11, 2021

The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation.

Technology 430

Technology B2C Customer Marketing 430

Forrester eCommerce

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Marketing 340

Marketing Customer Technology Consumer 340

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. However, top-flight technology spans their catalog.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Here are the latest digital marketing trends in the retail industry to help retailers refine their strategy for 2022 and beyond to maximize growth. Examine Your Marketing Technology Stack. While major jewelry brands have integrated AR technology into their apps, they’ve also paved the way for online retailers.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Retail TouchPoints

MARCH 19, 2021

Experts discussed: How beauty trends are changing in light of new social norms and standards; The power of digital in cultivating community and driving intent; Whether “in-real-life” (IRL) experiences will make in impact once vaccines are completely rolled out; and Expanded roles for technology innovation and tools like gamification.

Consumer 243

Consumer Technology B2C Marketing 243

Kibo

SEPTEMBER 22, 2021

The staggering growth in ecommerce spending is, itself, a trend. But one of the essential “trends within a trend” is the rapid adoption of ecommerce personalization , a key technology that consumers are increasingly demanding and retailers are increasingly embracing. Trend 1: AI-Powered Product Recommendations.

eCommerce 62

eCommerce Recommendation Technology Fulfillment 62

GetElastic

APRIL 12, 2019

We discussed the three trends he’s seeing unfold in retail. . What are the retail trends you’re seeing unfold this year for retailers? The evolved and elevated retail experience is one dependent on innovative technology. The post Wicked Quick: retail trends from Stratix appeared first on Get Elastic Ecommerce Blog.

POS 128

POS Payment Services Retail Mobile 128

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Keysight Technologies.

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

FEBRUARY 22, 2024

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes.

Marketing 417

Marketing Technology Improvements B2C 417

GetElastic

JANUARY 24, 2019

There are several trends driving retail store growth that are proving brick-and-mortar can succeed in a digital world. The summary of their findings also showcases savvy retailers leveraging their understanding of the changing consumer behaviors and emerging technology to enhance their customers’ journey. Apple Store.

Technology 150

Technology Retail Clothing Management 150

Kissmetrics

JULY 8, 2021

Then it branched out, leveraging the same technology to help users find inventory levels, sales, and clearance deals at some of the nation’s largest retailers, including: Amazon Best Buy Lowe’s Macy’s Office Depot Target Walmart. Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

eCommerce 316

eCommerce Shipping Costs Information B2C 316

Pivotree Blog

FEBRUARY 27, 2023

The market pressures on retailers, distributors and manufacturers are immense, and technology partners must find revolutionary ways to implement, deliver and fund ecommerce projects to digitally transform business operations quickly and efficiently.” “Commerce platforms need to work for businesses and not the other way around.

Supplies 52

Supplies Management eCommerce Platforms Shipping Costs 52

retailnext

FEBRUARY 4, 2020

We live in a rapidly advancing technological world, where technology is disrupting the way every industry does business. In retail it is helping create better customer experiences, streamline B2B and B2C operations, and provide better products and services.

Retail 88

Retail eCommerce Clothing Apparel 88

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. In fact, I witnessed a large migration to SaaS across the entire commerce and business technology stack, not just the ecommerce platform itself. And begin future-proofing your technology stack. .

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419