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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

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5 tips for email audience building in 2022

Liveintent

. “[Your email] is in someone’s inbox next to the note from their mom and their bank statement. Everyone has email; it’s a very foundational piece of technology.” “Newsletters are really critical to a lot of publications right now; you see the demand skyrocketing,” Kellett says. ” 3.

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Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

With a focus primarily on the United States market, eTail West attracts some of the brightest minds in the industry, ranging from big-box retailers to innovative startups, who deliver insightful information about marketing, customer engagement, technology, and how they all fit into the ecommerce landscape. Sign up for our weekly newsletter.

eCommerce 331
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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. So, what are the lessons?

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Consumers want more than an email newsletter—they want easy tracking and personalization. With the help of scrappy teams and technology to automate processes, these brands are not only keeping up with the trend, but also are redefining it and leveraging it to grow. Download the original guide here. Image Source. Build a Community.

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How to prepare for the expansion of voice commerce

GetElastic

This is where voice-enabled technology can make this process frictionless. Announce your skill to the world using social channels, emails, write a blog about it, talk about it on your most visited web page, add a CTA to your checkout page for getting orders via Alexa and try to get covered on the Alexa newsletter.

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Forrester Reports Roundup: The Best E-Commerce Insights of 2019

ChannelAdvisor

If you want to stay ahead of the latest online retail trends, few resources are as reliable as Forrester’s bank of online retail reports. Top Retail Technology Investments in 2019. Would you like to know what the hottest trends in retail technology are today? That’s exactly what this report is for.