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How Google Analytics 4 Will Impact Your eCommerce Website

Groove

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics.

eCommerce 195
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Content Strategy: What Is It & How to Develop One [2021]

Kissmetrics

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Click the “Set up goals” button.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform. Typically, unique users are measured through a 30-day window (thanks to cookies.)

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How to Market Without Cookies

Kissmetrics

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine.

Marketing 264
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How to Do Quarterly SEO Planning for 3x the Results

Kissmetrics

Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Google may release a new algorithm, tanking one of your top-performing posts and a lucrative lead source with it. What gives? Review Keyword Research.

SEO 347
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. Data Analytics. Increased Spending on Analytics. What Is MarTech?

Marketing 278
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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

Website performance can be measured by the number of server errors, and the size of downloaded web pages. Google has a tool to help you out, while Uptrends also has a free speed test. Higher rankings: Google PageSpeed Index rewards faster websites by ranking them higher in search results. It might also be called page load time.