Remove the-one-reason-customers-aren-t-returning-to-retail-stores
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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Instead, many shoppers are looking for convenience-related services, such as buy online, pick up in store (BOPIS) or return in-store. That makes sense to me.

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5 reasons CMOs should care about their commerce architecture

GetElastic

Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? And, frankly marketers haven’t been doing this very long, and currently arent doing it very well. This is by far the most important reason why architecture matters.

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The 8 Best Brand Communities and Why They're Successful

Smile.io

Imagine having customers that continue to engage with you beyond your products. Building a great brand community can be done in three steps: First, you need a captivating reason for members to join. A brand community is a group of customers who are invested in a brand beyond what is being sold. What is a brand community?

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IRCE 2019 in Review: Online Marketplaces Trends & Data

ROI Revolution

The world of digital marketing is constantly evolving, with exciting new innovations and tactics being used every day to 1) give customers exactly what they’re looking for and 2) drive profitable growth. Every year, Internet Retailer gathers tons of data on marketplaces trends and presents it at IRCE. Amazon Trends.

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How to Turn Referral Traffic Into Purchases

Smile.io

Referral programs are a great tool for driving more traffic to your store, but more traffic doesn’t necessarily mean more sales. If your customers are driving valuable traffic to your store you’ll be able to convert more of these new visitors into customers. The key is getting the traffic you need.

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Why Merchants Should Prioritize Digital Channels and First-Party Data

Omnisend

Understanding your audience calls for introspection, as merchants and marketers alike should always ask themselves how they can improve and make their stores more successful. Uniquely positioned to understand what customers want and how to cater to them, Jason serves on the board of directors at the National Retail Federation.

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