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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.

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ShopTalk 2023 Takeaways for Brands with DTC Channels

ESW

ShopTalk 2023 is in the books. As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. Omnichannel and Unified Commerce Today’s shoppers have more choices than ever. Brands must know their target customer and which channels that customer prefers.

Channel 78
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Experiential Retail, Beyond the Hype: 6 Defining Factors for Success

Retail TouchPoints

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. Augmented by Personalized Digital Engagement: After retailers generate a new lead, they have an opportunity to build a customer profile.

Retail 290
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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained.

Customer 278
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 311
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The Three Focus Points Of Advanced Personalization: What, Where, Who

Retail TouchPoints

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. Until now, personalization as a retail tactic has been primarily siloed across channels. Let’s take a look.

eCommerce 249
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5 Millennial Stats Marketers Need to Know

Sailthru

Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials. Email remains one of the most effective and efficient ways to personalize a customer journey. 67% of Millennials are more likely to participate in a loyalty program this year compared to last.