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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. The book contained an afterword about “how to increase your website’s conversion rates.”.

PPC 96
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April 2023 SEO News Recap

ROI Revolution

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. For example, a user could book flights or buy shoes without leaving Google.

SEO 78
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. In general, companies focus their attention on a few specific goals, such as these listed on Google’s website : Get more calls to your business: Use this goal to book appointments, schedule a job, get customers, on the phone, or close a deal.

PPC 274
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How to Grow a Successful CRO Program

Kissmetrics

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. What Is a CRO Program?

eCommerce 280
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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. There, you’ll find all the book categories and then subcategories upon subcategories upon subcategories. (In Most are unsurprisingly recipe books.

Customer 360
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4 inbound marketing hacks to boost engagement and conversions

GetElastic

Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. To leverage the full potential of SEO, it’s best to improvise in the following areas. The aim is to understand how it works, so, you can upgrade your SEO strategy in compliance with the algorithms.