Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. So they are now segmenting emails and creating copy and imagery that targets customers based on their segment.

eCommerce 75

eCommerce PPC Shopify Social Media 75

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

BigCommerce

AUGUST 17, 2017

Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 return on investment for every dollar spent.

Marketing 419

Marketing Social Media Blog Clothing 419

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Request a free proposal here.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. The bi-weekly ecommerce news roundups are also the perfect way to stay on top of what’s happening in the industry. But it all starts with a great customer experience.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Jamie Turner, CEO, 60 Second Marketer.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. All of those stats are net positive for online businesses in terms of earning a customer’s cash. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Social Media.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

BigCommerce

JULY 11, 2017

Plus, with platforms like BigCommerce , you can hide prices until a customer is signed in. For a B2B ecommerce company, this is standard practice, and one which will help you keep those pesky competitors at bay. We’re currently in the process of getting as many of those case studies as possible onto the website.

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

BigCommerce

DECEMBER 8, 2017

Acquiring new customers. Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything.

eCommerce 340

eCommerce Social Media Reference Article 340

Ecommerce Platforms

AUGUST 6, 2022

In this ShipBob vs Red Stag Fulfillment comparison, we look into several categories: The main differences between ShipBob vs Red Stag Fulfillment Fulfillment options Warehouse networks Shipping speeds, methods, and discounts Software offerings Pricing and fees Customer support. ShipBob vs Red Stag Fulfillment: The Main Differences.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Smile.io

SEPTEMBER 10, 2020

We can all agree that the payoff of gaining a new customer is worth it in the end, but moving shoppers through the buyer’s journey can take a lot of time, money and resources. Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend. Our Tiered Bidding Strategy: Implementation and Best Practices.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

ROI Revolution

JUNE 7, 2018

The answer is simple… customer experience. From the beginning, they invested heavily in customer service. To compliment this experience, Dave and his co-founders focused on the entire buyer’s journey, and made it seamless for customers to shop online and buy in a physical store, or vice versa.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. This feature is open to anyone with 50 or more customer reviews.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. We also talk about ownership, because creating something composable also means creating something unique for your business.

POS 273

POS Omnichannel Webinar Point of Sale 273

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. Find where your customers are frequenting online, and be present ? Scale your retargeting audience.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

DECEMBER 3, 2019

Customer segmentation: Segmentation allows you to target subsets of groups based on the specific attributes of those shoppers (such as customer intent and purchase history). Content recommendations (and content personalization). changing the navigation to match a customer profile). Dynamic UI changes (i.e.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

BigCommerce

FEBRUARY 23, 2018

Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. So, how can you increase retention and customer lifetime loyalty? Why you need one.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Groove

OCTOBER 1, 2020

There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. We recommend doing some research before investing in a tool.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there).

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

AUGUST 8, 2017

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Focus first on custom audiences.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

FEBRUARY 27, 2019

In short, while we agree with Andrew on a couple of smaller points, based on our experience, we feel that most eCommerce brands shouldn’t worry about an overreliance on paid marketing as long as attribution is properly accounted for and return on ad spend (ROAS) is monitored. Understanding True Customer Acquisition Costs.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

BigCommerce

DECEMBER 5, 2017

You can’t – so you better do everything in your power to keep the customers coming. As we approach crunch time in the world of online shopping, now seems like as good a time as any to review the best tools and techniques for acquiring new customers, increasing repeat business, and minimizing loss. What is cost of customer acquisition?

Customer 381

Customer Live Chat Social Media BigCommerce 381

BigCommerce

OCTOBER 26, 2017

Use our Total Cost of Ownership Calculator to suss out the differences in bottom line impact based on your ecommerce technology of choice. . There is nothing worse for an international customer than to get to checkout and then later be hit with a duties and tariffs bill. Use the TCO calculator. .

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Heck- we even built an entire blog around ecommerce platforms:). What is a b2b ecommerce platform? The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Email still outperforms paid customer acquisition and social by a long way. Email beats Social and Paid Customer Acquisition. According to a study 85% of people use email whilst only 62% use social media.

Shopify 36

Shopify Payments Blog Social Media 36

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” An Iterative Approach to Localized Marketing. See how things go.

Marketing 118

Marketing Merchant Services Payment Services SEO 118