Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Jumpshot

SEPTEMBER 15, 2016

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. The post Why Nike should ‘Just Do It’ on Amazon: Nike case study appeared first on Jumpshot.

Apparel 74

Apparel Mobile Consumer Marketing 74

Inflow Insights

FEBRUARY 6, 2018

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Facebook Likes.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Shopping Signals

AUGUST 30, 2016

IE – Is this your first online venture, how old is this website, what kinds of products do you sell, are they unique/custom/whitelabeled, etc?] Cindy : My current website is custom designed by Aeolida and launched in May 2016, but previously I sold my products in Etsy, Storenvy and BigCommerce, in that order. About 2-3 times a year.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. So they are now segmenting emails and creating copy and imagery that targets customers based on their segment.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Mobile commerce is on the rise.

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

GetElastic

MAY 18, 2021

Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 88

B2B eCommerce Channel eCommerce Platforms 88

FastSpring

DECEMBER 18, 2020

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 147

B2B eCommerce Payment Services SEO 147

GetElastic

MAY 18, 2021

Business functions , such as eCommerce , marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centered on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 78

B2B eCommerce Channel eCommerce Platforms 78

Algopix

AUGUST 30, 2023

Whether you’re an entrepreneur seeking to enhance your marketing prowess, optimize your supply chain, or enhance customer experiences, podcasts offer a platform to dive deep into these areas and more. Information Exchange and Networking eCommerce podcasts serve as a bridge between sellers, industry experts, and thought leaders.

eCommerce 108

eCommerce Shopify Information Technology 108

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Request a free proposal here.

PPC 103

PPC Apparel eCommerce Merchant Services 103

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 102

Omnichannel Multichannel Payment Services Retail 102

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 And the quality of customers acquired through influencer marketing is also better. It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. 2: Custom URLs for Free Access.

Marketing 419

Marketing Social Media Blog Clothing 419

Omnisend

FEBRUARY 16, 2021

Four Main Benefits of Gamification Marketing. Gamification increases customer engagement and sales. Augmented reality tricks, old-school lottery, or gamified loyalty programs can help you to get customers’ attention and have them perceive your brand with long-term positive feelings, resulting in better engagement and additional sales.

Marketing 179

Marketing Gifts eCommerce Games 179

Inflow Insights

MAY 1, 2020

The agency didn’t customize its strategies for our company. And it’s how I found my current role at Inflow , an eCommerce marketing agency. Interestingly, this “innovation litmus test” is also a good filter for an eCommerce business looking to hire a digital agency because it helps you be more discerning.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Targeting the right customers with your sales and marketing tactics. Go to the top. Most will need time to convert.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

BigCommerce

AUGUST 1, 2018

Simply divide the amount of money you generate from email opt-in customers by the number of emails in your database. Freund Container , a B2B business that sells custom packaging and containers, collects emails by offering 10 percent off the subscriber’s first order. Case studies work, as well. Behavior Based Marketing.

Presentation 410

Presentation Books Marketing Improvements 410

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. The bi-weekly ecommerce news roundups are also the perfect way to stay on top of what’s happening in the industry. But it all starts with a great customer experience.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

BigCommerce

APRIL 6, 2017

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. customer reviews) affect your conversion rates across the board –– in all industries and on all channels. We already know Google and Amazon heavily merit positive customer reviews.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Prisync

NOVEMBER 14, 2017

As hard core pricing data geeks, we obviously spiced up this exclusive analysis with Prisync ‘s data from the market and detected the major e-commerce sites that participated in Singles Day 2017, and eventually came up with this report showing us what exactly happened in European E-Commerce Market on Singles Day 2017.

eCommerce 66

eCommerce eCommerce Marketing Consumer Electronics Electronics 66

TradeGecko

NOVEMBER 14, 2018

As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

Management 132

Management eCommerce Marketing Customer Experience eCommerce 132

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Elsner

FEBRUARY 28, 2019

Provide better customer service. Customers who can easily find the right product in no time are likely to purchase on your site. Include Customer Ratings and Reviews: Reviews help to build trust. It’s one of the important factor taken into consideration by customer’s buying online. Provide social proofs.

B2B 110

B2B Definition eCommerce B2C 110

Jumpshot

APRIL 5, 2018

Blue Buffalo’s premium pricing and loyal customers recently caught the attention of General Mills, which announced in February they were buying the brand for $8 billion. Yet only 35% of Blue Buffalo’s customers used the e-commerce giant for their purchase. So where are Blue Buffalo’s customers converting?

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

Ecommerce Platforms

MAY 15, 2023

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. Created to give every merchant access to the tools and technologies they need to deliver amazing service, Shippo serves more than 100,000 customers worldwide.

Merchant Services 104

Merchant Services Shipping Costs Shipping Live Chat 104

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

JULY 11, 2017

Plus, with platforms like BigCommerce , you can hide prices until a customer is signed in. For a B2B ecommerce company, this is standard practice, and one which will help you keep those pesky competitors at bay. We’re currently in the process of getting as many of those case studies as possible onto the website.

SEO 416

SEO B2B Shipping Costs B2C 416

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Ruthie Berber, Co-Marketing Manager, Yotpo. It’s a super valuable resource for me when looking for the latest ecommerce tips, trends and benchmarks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Ecommerce Platforms

AUGUST 6, 2022

In this ShipBob vs Red Stag Fulfillment comparison, we look into several categories: The main differences between ShipBob vs Red Stag Fulfillment Fulfillment options Warehouse networks Shipping speeds, methods, and discounts Software offerings Pricing and fees Customer support. ShipBob vs Red Stag Fulfillment: The Main Differences.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Inflow Insights

AUGUST 27, 2019

If you’re beginning with a general prospecting campaign and you want to explore whether or not people with these interests might be interested in your products, the better approach is to split these interests out into separate campaigns with custom audiences, and create different ads for them. Changes in the ‘See’ Phase.

eCommerce 133

eCommerce Gifts Article Social Media 133