Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

GetElastic

SEPTEMBER 1, 2021

In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts.”. Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 reviews, case studies, etc). CTA Linked case studies.

B2B 147

B2B eCommerce B2C Payment Services 147

Retail TouchPoints

OCTOBER 25, 2022

It was also legal for platforms to share that tracked data back with advertisers in order to review the success of ad campaigns, improve ad targeting and ultimately enhance the advertiser experience.

Channel 263

Channel Accessories eCommerce Consumer 263

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

AUGUST 1, 2018

Case studies work, as well. Some marketers shy away from popups altogether. Email Opt-in Case Study: NutritionSecrets.com. Tyler’s, a brick-and-mortar and online sporting gear retailer, 2Xed their conversion rates after switching to BigCommerce and improving the user experience flow. Likability.

Presentation 410

Presentation Books Marketing Improvements 410

Inflow Insights

MAY 1, 2020

And it’s how I found my current role at Inflow , an eCommerce marketing agency. Interestingly, this “innovation litmus test” is also a good filter for an eCommerce business looking to hire a digital agency because it helps you be more discerning. Every year we share a best in class eCommerce CRO study.

PPC 109

PPC eCommerce Marketing SEO 109

UpSellIt

JULY 13, 2023

Omnichannel retailing aligns with the changing behaviors of customers to improve customer satisfaction, increase sales opportunities, and provide a competitive edge in the retail industry. This data can then be used to optimize marketing campaigns, improve inventory management, and enhance overall business operations.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

BigCommerce

AUGUST 17, 2017

If you want to improve your conversion rate with the help of influencers, you need to choose the right influencers to work with. The campaign saw more than 10,000 blog page engagements, according to a Collective Bias case study. According to a Linqia case study, this campaign resulted in almost 66,600 online engagements.

Marketing 419

Marketing Social Media Blog Clothing 419

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Kissmetrics

JUNE 7, 2018

I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches. The new and improved Google image search. Since then, the service has been improved upon in stages and built into a massive image library.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Ecommerce online courses can teach you everything you need to know to boost your chances of making your business a success.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Kissmetrics

JUNE 7, 2018

I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches. The new and improved Google image search. Since then, the service has been improved upon in stages and built into a massive image library.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Elsner

FEBRUARY 28, 2019

Improve Onsite Search functionality: Having a large catalog of products to sell is good but what if your buyer is not able to pick the right product from the heap? The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. An Opportunity to Improve?

B2B 110

B2B Definition eCommerce B2C 110

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

BigCommerce

FEBRUARY 1, 2018

Improve your email marketing. Are you using your personal email for marketing? There are plenty of email marketing tools out there that will help you work smarter with pre-built templates, scheduling and list segmentation. that allows you set and track goals like increasing productivity, improving your health, etc.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Ecommerce Platforms

MAY 15, 2023

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. Tracking and Analytics To improve your business operations, and your customer’s experience, Shippo offers both tracking features, and robust analytics.

Merchant Services 104

Merchant Services Shipping Costs Shipping Live Chat 104

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. As I mentioned, the side effect of this approach is natural growth.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

AUGUST 27, 2019

Below we dig into a number of common tactical mistakes Artisan had made in setting up their campaign, but more importantly, we’ll detail how we used our ‘ See, Think, Do’ Facebook ad strategy to significantly improve their ROAS. . Credit: Avinash Kaushik. That’s how you’ll increase your ROAS for paid social campaigns. .

eCommerce 133

eCommerce Gifts Article Social Media 133

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. E.g. “Your trip is not protected.”.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. eCommerce brands who work with us receive a tailored set of strategies like these to maximize their Google ads campaign budgets.

PPC 105

PPC eCommerce SEO Information 105

SellBrite

OCTOBER 24, 2017

How will it help improve your reputation and solidify yourself as a legitimate player in your industry? How would new links help improve your domain authority, reputation, and sales? How can you improve upon the process this year? Did it drive engagement and help you improve your reputation? Did they like it?

eCommerce 149

eCommerce Marketing Social Media Shopify 149

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). After going live to all customers, remember to use and analyze the data you collect and make adjustments and improvements when necessary. The various components involved in building out a customer loyalty program. Let’s dive in. Provide Repeat Value.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Inflow Insights

JANUARY 30, 2018

The 2 Changes We Made to Improve Revenue by 268%. If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns.

eCommerce 144

eCommerce Clothing Article Online Retail 144

ROI Revolution

JUNE 7, 2018

Cindy White, Plow & Hearth’s Senior Ecommerce Marketing manger, focused on email marketing, and how to utilize and implement strategies from the top marketing companies in any industry. While implementation can be a challenge, in many cases it can free up 25% of a merchandisers role.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

BigCommerce

APRIL 6, 2017

Case Studies. Case studies are not the best use case for every ecommerce company. Technology companies use case studies often to prove value and earn customer testimonials. For instance, Bright Agrotech has a case studies page featuring the farmers (both new and legacy) using their system.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Traffic and Sales

MARCH 16, 2017

Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. For each of these marketing objectives, I’ve given you some systems above that you can start using today. Step 3: Draft, Proofread, and Publish.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

BigCommerce

DECEMBER 8, 2017

If you can get mentions from mainstay publications like the New York Times or CNBC, your brand perception will definitely improve. I followed your instructions and managed to improve traffic by 26% in one month.”). Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. Share your results. (“I

eCommerce 340

eCommerce Social Media Reference Article 340

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. NP Digital is my e-commerce marketing company.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. There are plenty of eCommerce marketing tools out there at your disposal. Increase Website Traffic.

Social Media 361

Social Media Marketing Webinar White Paper 361

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

Jumpshot

SEPTEMBER 13, 2016

We found that while Allstate and Farmers Insurance might believe their sites are optimized with an impressive 40 percent quote completion rate, Progressive and State Farm’s astonishing 70 percent completion rate prove there is still room for improvement.

Marketing 74

Marketing Mobile Consumer Improvements 74

Inflow Insights

JANUARY 31, 2022

And today’s case study is the living proof. Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. Moral of the story?

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. This will help you steadily increase ad performance over time.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

JULY 7, 2021

Is it something we just have to continually improve and build on as new opportunities roll out? It also explores security issues and case studies. They also talk about how this supports e-commerce marketing and the benefits of having everything together under one digital hub.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. Rather, use smaller file formats, like.png or.jpg, to increase load time and improve the user experience. Take advantage of any of these 18 SEO tools.

eCommerce 300

eCommerce Social Media SEO Mobile 300