ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. How to start a successful ecommerce brand from the ground up. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Shopping Signals

AUGUST 30, 2016

I’m talking specifically about a short term discount or promotion offered by an ecommerce store. In case you didn’t know, that’s a super good ecommerce conversion rate ! It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. The post Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] appeared first on Shopping Signals.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. There are so many different rules to set that help eCommerce merchants capture the leads they want. The right content.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

UpSellIt

JULY 13, 2023

Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. Tailor promotions, recommendations, and messages based on your customers’ preferences and behaviors. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. In other words, these steps will get you featured in those pubs that can generate a ton of visibility and brand awareness for your ecommerce business. It’s really cool.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

BigCommerce

FEBRUARY 1, 2018

There are a lot of ecommerce resources that are publicly available. There’s a lot of information out there concerning small businesses and ecommerce, and it can be difficult to keep track of it all. Staying on top of industry information, government regulations, ecommerce best practices and marketing trends is key to your success.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. Tip #3: Focus in on Your Audience.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Ecommerce Platforms

AUGUST 6, 2022

This is particularly important for ecommerce brands with specific needs such as Amazon fulfillment, cold storage, or omnichannel fulfillment. ShipBob caters to ecommerce brands that require standard storage and fulfillment, along with fast shipping to customers. Fulfillment Options: ShipBob vs Red Stag Fulfillment. ShipBob Software.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. The answer is both yes and no.

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Get started now. ). What Are Google Shopping Ads.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

ROI Revolution

JUNE 7, 2018

This led to their rapid growth, and also an NPS (net promoter score) of 87, absolutely obliterating their competition in the industry, and even surpassing retail and ecommerce giants like Costco, Amazon, Netflix, and Apple. Following Dave Gilboa was another keynote address, this one from author Seth Godin.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

BigCommerce

FEBRUARY 23, 2018

We’ll cover: What an ecommerce customer loyalty program is. Examples of ecommerce customer loyalty programs (with case studies). Many businesses use loyalty programs to reward repeat purchases which has shown to be very effective, especially for ecommerce. Ideas for Designing a Great Ecommerce Loyalty Program.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Inflow Insights

DECEMBER 3, 2019

In the process of writing this article Kibo Commerce (which owns Certona) actually acquired Monetate. Kibo will be keeping the two platforms separate for the foreseeable future, so the question of Monetate vs. Certona is still very relevant for eCommerce businesses. What do these eCommerce personalization engines do?

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. To help establish consumer trust, we recommend positioning your brand as an industry expert. Establish Trust.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there).

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.

POS 290

POS Omnichannel Webinar Point of Sale 290

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. They tested 30,000 ecommerce businesses of all sizes and industries to “ see how SEO traffic increased when the only common denominator was adding reviews to their site. ”. Case Studies. BigCommerce Case Studies. Read more. .

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

BigCommerce

AUGUST 8, 2017

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. The 6 Best Social Networks for Ecommerce Advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

FEBRUARY 27, 2019

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant. When to Hire an eCommerce PPC Agency.

PPC 92

PPC eCommerce Management Seminar 92

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. The Complete Guide to eCommerce SEO in 2017 (and Beyond).

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

OCTOBER 26, 2017

Below are 12 common mistakes that merchants make when engaging in cross border commerce: Big Technology Investments. Use our Total Cost of Ownership Calculator to suss out the differences in bottom line impact based on your ecommerce technology of choice. . Calculating Total Landed Costs. Copy & Pasting. TCO Calculator.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

FastSpring

FEBRUARY 23, 2023

Note: FastSpring can help you offer a web storefront and e-commerce checkout in over 20 local languages and currencies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. EJ : That was Michael Bonfils the global managing director of S E M International.

Marketing 141

Marketing Merchant Services Payment Services SEO 141

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. In this blog, we’ll tell you exactly how to scale your eCommerce product copywriting, either manually or with the help of a few choice tools. How to Scale eCommerce Product Copywriting. So, they end up doing nothing.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Inflow Insights

APRIL 1, 2020

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122