Inflow Insights

FEBRUARY 5, 2020

How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Talk to an eCommerce SEO expert.

SEO 176

SEO eCommerce Social Media Mobile 176

Smile.io

APRIL 15, 2024

  How to copy (and improve) PetSmart’s loyalty program with Smile.io  If PetSmart’s recent updates to its Treats Rewards program have inspired you, you’re in luck!   Poor use of social proof and user-generated content like social media posts and reviews.  Or better yet, do both! 

Social Media 71

Social Media POS Gifts Events 71

Inflow Insights

NOVEMBER 1, 2021

It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.

SEO 156

SEO Social Media Improvements Recommendation 156

Kissmetrics

SEPTEMBER 15, 2020

With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. Improve pin quality by creating enticing graphics and stimulating content people will want to share. The Ultimate Pinterest Marketing Guide provides more explanation and case studies.

SEO 359

SEO eCommerce Reference Social Media 359

Kissmetrics

FEBRUARY 1, 2022

Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate. Include case studies: Case studies in the form of stories or blog posts can help position you as a genuine business making a real difference in the world. Perform an SEO Audit.

Improvements 245

Improvements Live Chat SEO eCommerce 245

Inflow Insights

SEPTEMBER 20, 2021

With Google announcing algorithm changes every few weeks, it’s hard for an SEO to keep up. This search ranking factor has been around since the 2018 Medic Update, and our SEO experts have been testing and evaluating it ever since. SEO is, how to optimize for it (using our client as an example), and what kind of results you can expect.

SEO 111

SEO Blog eCommerce Information 111

Inflow Insights

MAY 21, 2019

This content pruning case study demonstrates how deindexing blog content can lead to a better ROI from content overall. Based on our experience auditing hundreds of online stores, we know that deindexing “dead-weight” pages is a relatively easy method to boost your SEO and revenue. The Benefits of Pruning Blog Content.

Blog 83

Blog SEO Improvements Recommendation 83

ROI Revolution

FEBRUARY 27, 2023

In your February 2023 SEO News Recap, uncover the recent developments in AI for organic search, cautions to take when redesigning your website, and news about a search engine that may be making a comeback. 301s will preserve SEO equity and make it easier for Googlebot to find your content.

SEO 78

SEO Blog Document Improvements 78

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Shopping Signals

DECEMBER 1, 2023

Shopify product tags SEO might seem like an afterthought, but properly optimizing them provides foundational on-page SEO value. From driving organic traffic to increasing search visibility and conversions, the right product tags pack an SEO punch. Every product tag presents an SEO opportunity.

SEO 52

SEO Shopify Jewelry Outdoor 52

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Klaviyo

NOVEMBER 28, 2017

Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. Eventige is an agency that can do it all – everything from SEO & SEM to web development to email marketing, even packaging design. Now you’re ready to head on over to read the full case study.

Payment Services 78

Payment Services Payments Sporting Goods Web Design 78

Store Growers

JULY 9, 2019

Having an SEO friendly product name (meaning it includes queries that people look for) can help you rank organically: Glossier ranks first for “lip gloss. But as we cover in our course , revisiting this campaign and rewriting ads specific for these search queries can further improve the results. A 6x difference in cost per click !

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

Kissmetrics

JUNE 11, 2018

Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do. Here’s what anchor text is, how it helps (or hurts) SEO, and what you can do to keep it optimized. How does anchor text influence SEO? Let’s take a look.

SEO 251

SEO Blog Article Improvements 251

SellBrite

JUNE 17, 2019

It wasn’t until I wanted to start practicing my SEO and content marketing skills on a live site that we realized the potential we had. That’s when I knew there was something to this skyscraper SEO strategy. I spent a lot of time choosing the right keywords because keyword research is arguably the most important part of SEO.

Marketing 102

Marketing Article SEO Recommendation 102

ROI Revolution

NOVEMBER 2, 2021

SEO Split-Testing [Case Study] “Moving Description on Category Pages”. Check out the full case study and its results here! Still, our SEO team recommends you follow Google’s guidelines on interstitial size and placement to avoid penalties and provide a better user experience on your site.

SEO 78

SEO eCommerce Information Mobile 78

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Shopping Signals

JANUARY 30, 2023

Nothing beats SEO when it comes to driving the highest converting traffic to your online store, and establishing your brand as an authority in your niche. But where do you start when it comes to ecommerce SEO services? Table of Contents: What is Ecommerce SEO? Is SEO worth it for ecommerce? Do you do BigCommerce SEO?

SEO 52

SEO Merchant Services eCommerce BigCommerce 52

Groove

JANUARY 13, 2021

eCommerce SEO. eCommerce SEO. Improving organic search rankings with an optimized eCommerce SEO strategy is essential for attracting new potential customers to your site. Our team works with you to implement both the technical and non-technical aspects of SEO for your business. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Shopping Signals

APRIL 17, 2023

If you want to get the most out of your BigCommerce marketing efforts, you should probably consider hiring an SEO agency. We’re going to discuss the benefits of working with a BigCommerce SEO agency and how to find the right one for your business. Keep reading! What Is BigCommerce?

BigCommerce 52

BigCommerce SEO Payments Payment Services 52

Inflow Insights

FEBRUARY 15, 2021

When you’re an SEO managing a website for years and publishing content consistently, there comes a point where things can seem out of control. In turn, the glitch caused website indexation to increase drastically — and SEO performance to suffer. Deleting content from your site may seem contrary to all SEO rules.

SEO 164

SEO Download eCommerce Article 164

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? We used several approaches with this client to improve their results. This includes doing SEO work to make sure they’re at the top of organic searches as well. Contact us here. 1) Negative Keyword Sculpting.

eCommerce 148

eCommerce PPC Marketing SEO 148

Kissmetrics

DECEMBER 8, 2021

Content covers everything from blog posts to product descriptions to case studies. Because people engage more with sites with great content, they spend more time on the website, which improves your SEO. Case studies are excellent for telling stories. In general, longer written content ranks better for SEO.

Social Media 285

Social Media SEO Blog Clothing 285

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Content marketing leverages materials including eBooks, case studies, blogs and social media posts, to name a few.

Social Media 301

Social Media Marketing Shipping Costs SEO 301

Kissmetrics

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

AUGUST 10, 2021

Ensure Your Website Is SEO-Optimized. Search engine optimization, or SEO , is the process of helping Google and other search engines find your content when people are looking for information. There are a number of steps you can take to improve your SEO , but you can start with our free SEO analyzer.

Marketing 290

Marketing SEO Social Media Information 290

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. B2B eCommerce Strategies for SEO. PPC Strategies. CRO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

APRIL 24, 2018

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Old blog posts, news releases, or case studies that get little to no traffic. It’s designed to help eCommerce site managers find and remove pages that are harming your SEO ranking. What’s a low-quality page?

SEO 135

SEO Blog eCommerce Article 135

Groove

DECEMBER 3, 2020

eCommerce automation improves the accuracy and relevancy of messaging and helps businesses save time by reducing redundant tasks. Do this by including case studies, blogs, videos, product reviews and more in your automated emails. Delighting Customers. Conclusion.

X-cart 221

X-cart Customer Retention Shopping Carts eCommerce 221

Inflow Insights

JANUARY 7, 2020

While website security badges aren’t the only factor when it comes to trust, (or SEO, or sales) we have seen the conversion rate on our clients’ eCommerce websites improve when a trustmark is present through the customer’s journey on the site.

eCommerce 104

eCommerce Payment Services Conversion Optimization Recommendation 104

Kissmetrics

NOVEMBER 6, 2020

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Your goal should be to improve Amazon SEO. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. You can do this by analyzing past case studies to determine: How did the agency actually get the results? What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

SellBrite

NOVEMBER 26, 2019

How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. Optimize Listings Using SEO. As proof, look at the following case study.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

ROI Revolution

JULY 18, 2022

But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. Amazon was able to improve customer experience by more than 25% by adding a “Buy now with 1-Click” button instead of only offering an “Add to cart” option.

Payments 146

Payments eCommerce Mobile Shopping Carts 146

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Our Thoughts on eCommerce SEO Strategy During This Time. What should those SEO activities be?

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

MARCH 11, 2021

Create Case Studies and Get Testimonials From Previous Sponsors. Another great form of social proof is creating case studies of past events. These case studies and testimonials make for excellent marketing material as well. Getting these right will also help you get sponsors for your next online event.

Events 254

Events Social Media Document Marketing 254