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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

Retail TouchPoints

The D2 Summit: Retail Edition is a co-located conference at the Retail Innovation Conference & Expo , which is taking place June 13-15, 2023 in Chicago. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel.

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

He will share his lessons in entrepreneurship, brand strategy and community building during the Retail Innovation Conference & Expo taking place June 13-15, 2023 at McCormick Place in Chicago. Want to learn more lessons in loyalty from the Johnny Cupcakes brand? Lesson 1: Embrace all the senses to bring your brand to life.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

More brands are activating their first-party data beyond their owned and operated ad inventory on channels like connected TV, programmatic video and display, social, email and even direct mail, using in-store shopper and/or ecommerce transactional point-of-purchase data.

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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Retail TouchPoints

A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers. Fortunately for her company, “value is a great entry point for loyalty as it relates to resale, and we see resale as a customer loyalty play.”

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Marketing Technologist.

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