Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 272

Channel Apparel Customer Marketing 272

BigCommerce

SEPTEMBER 12, 2017

What customers want and what retailers are currently offering still isn’t matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can. Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

Consumer 316

Consumer Marketing Mobile Customer Experience 316

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

Customer Loyalty 237

Customer Loyalty Customer Retail Financial Services 237

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

Channel 206

Channel Customer eCommerce Books 206

Retail TouchPoints

SEPTEMBER 21, 2021

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. As consumers, our eyes are very discerning.

eCommerce 242

eCommerce Social Media Technology Online Retail 242

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 435

B2C Consumer Customer Loyalty Channel 435

Retail TouchPoints

MAY 6, 2022

The pandemic has also affected consumer behavior, creating another challenging variable for retailers as they navigate uncertain market conditions. In order to meet these expectations, retailers must deploy data strategies that enable them to better understand consumer behavior and make more informed business decisions.

Retail 282

Retail Management Information Consumer 282

Forrester eCommerce

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Marketing Channel Consumer 195

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

Toys 250

Toys Social Media Subscription Consumer 250

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

Consumer 323

Consumer Clothing Retail Apparel 323

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 253

Multi-channel Payment Services Automotive Consumer 253

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

Multi-channel 78

Multi-channel Channel Marketing Games 78

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. That includes [looking at] other paid marketing channels in addition to Meta and Google. When Wish debuted in 2010 it took the U.S.

Shipping Costs 332

Shipping Costs Consumer Supplies Shipping 332

Retail TouchPoints

DECEMBER 3, 2021

The day-to-day work that most people within a retail organization are doing to bring assortments to life is driven by in-person meetings — there’s not great data to support it, it’s a lot of meetings, emails, Excel, and getting together in and room and saying, ‘What you think?’” Distribution is No Longer Destiny.

Consumer 264

Consumer Merchant Services Retail Social Media 264

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

Consumer Goods 237

Consumer Goods Consumer Retail B2C 237

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. They just want what they want when they want it.

Omnichannel 288

Omnichannel Payment Services Technology Banking 288

Dynamic Action

JANUARY 25, 2024

Summary In today’s omnichannel retail environment, customers expect to move across channels seamlessly, making it crucial for retailers to provide an integrated and consistent experience. Customers interact with your retail business in-store, through your website, on social media channels, on apps, etc.

Omnichannel 62

Omnichannel Channel Retail Social Media 62

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 263

Consumer Supplies Fulfillment Technology 263

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

Channel 182

Channel Omnichannel Retail Merchant Services 182

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 258

Supplies Shipping Costs Small Business Retail Recommendation 258

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 227

Consumer Channel eCommerce Customer Experience 227

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 92% of consumers shop elsewhere to save on shipping , leading to cart abandonment.

Shipping Costs 258

Shipping Costs Omnichannel Supplies Shipping 258

Retail TouchPoints

JUNE 11, 2020

Today’s consumers are agnostic to channels. As a result, consumers are using digital in completely new ways and “quite frankly, shop in ways that we’ve never thought about.”. The consumer has a heightened set of expectations from a shopping experience standpoint. Consumer demand for convenience will increase.

Consumer 306

Consumer Omnichannel Payment Services Fulfillment 306

Retail TouchPoints

DECEMBER 8, 2020

The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online. Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand.

Customer 290

Customer Gifts Omnichannel Social Media 290

Optimizely

APRIL 19, 2018

From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand.

B2C 207

B2C Channel Payment Services Customer Experience 207

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

White Paper 78

White Paper Consumer Marketing Books 78