article thumbnail

Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

article thumbnail

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

That’s part of the very fast-moving trend toward meeting customers where they are , and that’s often in a conversational interface. I interacted with it to do things like request more towels, and then it switched into a nurture campaign, providing offers to encourage me to come back to the chain’s hotels.

Channel 276
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78
article thumbnail

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. Step Two: Amplify your most impactful content across your social channels.

article thumbnail

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy.

article thumbnail

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 279
article thumbnail

Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129