Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 59% of consumers expect BOPIS as a shopping option.

Shipping Costs 245

Shipping Costs Omnichannel Supplies Shipping 245

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Omnichannel Consumer Multi-channel Retail 150

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

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Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” However, consumers now have access to various communication methods. and to offer advice: “I love contemporary design —what would you suggest?”

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Omnichannel Live Chat Channel Improvements 230

Retail TouchPoints

MARCH 28, 2022

More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. We are thus able to eliminate intermediaries and transfer the benefits to consumers.

Omnichannel 218

Omnichannel Toys Supplies eCommerce Platforms 218

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Channel Management Social Media eCommerce 78

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

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Consumer Marketing Mobile Customer Experience 312

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Moving from Traditional DTC to a Digital-First Approach.

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Omnichannel Channel Shopify Operations 215

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

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eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

OCTOBER 5, 2021

So we had to change to meet that new set of expectations.”. With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. We realized that our customers’ definition of ‘convenience’ had changed.

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Omnichannel Customer Loyalty B2C B2B 242

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Fulfillment Shipping Costs Omnichannel Retail 262

Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail.

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Omnichannel Retail Social Media Demo 62

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

AUGUST 2, 2023

took the stage at The Lead Summit in Manhattan in July 2023 to talk about how they are adapting their strategies to meet the new realities of DTC retail. Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick.

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Omnichannel Social Media Shopify Shipping Costs 229

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

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Retail Omnichannel Channel Mobile 281

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

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Consumer Payment Services Fulfillment Multi-channel 138

Retail TouchPoints

AUGUST 28, 2020

Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL. It’s not evenly distributed throughout the entire retail industry.

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Omnichannel Retail Social Media Customer 334

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Channel Apparel Customer Marketing 258

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Gene Bornac is Chief Strategy Officer at enVista.

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Omnichannel Payment Services Specialty Retailers Customer Loyalty 173

365 Retail

APRIL 2, 2024

In the rapidly evolving digital landscape, where e-commerce has solidified its position as the cornerstone of retail, the necessity for continuous customer support across a plethora of channels has emerged as a fundamental standard.

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eCommerce Omnichannel Live Chat Retail 52

Retail TouchPoints

DECEMBER 8, 2020

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

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Customer Gifts Omnichannel Social Media 275

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging.

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Omnichannel Multi-channel Banking Food and Beverages 148

Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Omnichannel Retail Merchant Services Payment Services 148

Retail TouchPoints

JANUARY 27, 2021

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. First, consumers working from home have been prioritizing comfort and casualwear,” Shokrian added. Why the pandemic gave MeUndies a competitive advantage. looks like,” Shokrian said. “We

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Omnichannel Social Media Subscription Apparel 245

365 Retail

MARCH 13, 2023

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? It is a place where entertainment and commerce meet, transforming how consumers shop.

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Omnichannel eCommerce Shipping Costs Social Media 70

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it. Reading Time: 6 minutes. Putting Your Pieces Together. 1: Shipping.

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Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

FEBRUARY 27, 2024

However, Boisson is differentiating itself by helping drive and fulfill consumer demand with a robust omnichannel strategy that creates a flywheel effect not just for the business, but for NA collectively. ” Similar to Sephora, Boisson is leaning heavily into education and discovery across its omnichannel platform.

Food and Beverages 235

Food and Beverages Fulfillment Omnichannel Specialty Retailers 235

Steve Dennis

JANUARY 14, 2020

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers.

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Omnichannel eCommerce Retail Multichannel 99

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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Payment Services Shipping Costs Omnichannel Fulfillment 237

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Multi-channel Payment Services Consumer Automotive 237

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

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Toys Social Media Subscription Consumer 247

Retail TouchPoints

DECEMBER 3, 2021

The day-to-day work that most people within a retail organization are doing to bring assortments to life is driven by in-person meetings — there’s not great data to support it, it’s a lot of meetings, emails, Excel, and getting together in and room and saying, ‘What you think?’” Distribution is No Longer Destiny.

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Consumer Merchant Services Retail Social Media 264

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

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Consumer Channel eCommerce Customer Experience 206

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Consumers expect immediate gratification. Holiday shopping season is upon us.

Shipping Costs 235

Shipping Costs Retail Omnichannel Supplies 235

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

Steve Dennis

JANUARY 4, 2019

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers.

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Omnichannel eCommerce Retail Multichannel 115

Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I We have a very playful, fun and colorful brand.

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Social Media Gifts Omnichannel Consumer 250