Wiser

FEBRUARY 6, 2023

For most retailers, the ultimate goal is creating a seamless shopping experience for consumers. A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases.

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Omnichannel Channel Social Media Consumer 145

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. That even includes no longer operating [in terms of] “properties.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 102

Retail TouchPoints

AUGUST 2, 2023

There’s operations, technology and merchandising, and in each of these groups there’s a lot of opportunity to overspend and underdeliver.” Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick. “We

Omnichannel 240

Omnichannel Social Media Shopify Shipping Costs 240

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. Now, we’re studying this much younger consumer.

Food and Beverages 305

Food and Beverages Operations Consumer Omnichannel 305

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Fulfillment Shipping Costs Omnichannel Retail 277

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Moving from Traditional DTC to a Digital-First Approach.

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Omnichannel Channel Shopify Operations 233

Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” However, consumers now have access to various communication methods. and to offer advice: “I love contemporary design —what would you suggest?”

Omnichannel 247

Omnichannel Live Chat Channel Improvements 247

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Channel Management Social Media eCommerce 78

Retail TouchPoints

MARCH 28, 2022

More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. We are thus able to eliminate intermediaries and transfer the benefits to consumers.

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Omnichannel Toys Supplies eCommerce Platforms 233

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Omnichannel Consumer Multi-channel Retail 150

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

Consumer 312

Consumer Omnichannel Leisure Supplies 312

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 287

Retail Omnichannel Channel Mobile 287

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Marketing budgets are 9.5%

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Omnichannel Marketing Social Media Channel 262

Retail TouchPoints

MAY 20, 2022

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Omnichannel Department Stores BigCommerce Fashion 243

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 59% of consumers expect BOPIS as a shopping option.

Shipping Costs 257

Shipping Costs Omnichannel Supplies Shipping 257

Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Omnichannel Retail Merchant Services Payment Services 148

Retail TouchPoints

MAY 18, 2023

Lisbona attributes a share of her brand’s rapid rise to its early adoption of NetSuite , which laid a “strong foundation” for more analytical business operations and real-time decision-making. “A Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

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POS Channel B2C Social Media 262

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. But underneath this positive blanket statement are a lot of nuances.

Sporting Goods 288

Sporting Goods Technology Omnichannel Operations 288

Retail TouchPoints

AUGUST 30, 2021

These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Omnichannel approaches like Target’s are not insular. What’s Next?

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Multi-channel Payment Services Channel Jewelry 274

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Omnichannel Payment Services Specialty Retailers Customer Loyalty 179

Retail TouchPoints

OCTOBER 9, 2023

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online.

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Supplies Fulfillment Retail Omnichannel 300

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 241

Channel Retail Customer Experience Operations 241

Retail TouchPoints

SEPTEMBER 11, 2020

In reality, Black Friday has seen a steady decline for years now as retailers started promotions earlier and earlier and consumers grew tired of the chaos. All eyes have shifted to e-Commerce as, according to a recent Forrester survey, 42% of consumers do not plan to return to stores after stay-at-home orders are lifted. [1].

eCommerce 198

eCommerce Operations Fulfillment Customer Loyalty 198

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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Payment Services Shipping Costs Omnichannel Fulfillment 252

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr.

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Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

FEBRUARY 22, 2021

Tanger Factory Outlet Centers , which owns and operates 37 open-air outlet centers across the U.S. “Our business continues to improve, with the consumer embracing open-air outlet centers as a preferred venue for shopping and entertainment,” said Stephen Yalof, CEO of Tanger Outlets in a statement.

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Operations Other Omnichannel Improvements 162

365 Retail

APRIL 2, 2024

In the rapidly evolving digital landscape, where e-commerce has solidified its position as the cornerstone of retail, the necessity for continuous customer support across a plethora of channels has emerged as a fundamental standard.

eCommerce 52

eCommerce Omnichannel Live Chat Retail 52

Dynamic Action

AUGUST 18, 2023

Summary Customers are no longer shopping via just one channel. Retailers who want to keep up must implement an omnichannel approach. The omnichannel experience entails a customer-centric approach to create a unified shopping experience for customers. What Is the Omnichannel Experience in Retail?

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Omnichannel Shipping Costs Channel Merchant Services 62

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Channel Apparel Customer Marketing 271

Retail TouchPoints

MARCH 25, 2024

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail.

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Retail Article Omnichannel Customer Experience 226

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it. Reading Time: 6 minutes. Putting Your Pieces Together. 1: Shipping.

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Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

JANUARY 9, 2023

The Polaris strategy, which involves a combination of customer, operations and store footprint-based initiatives, has had mixed success. These shops, located closer to customers, can serve as omnichannel hubs. The company will offer impacted employees jobs at nearby locations or severance packages.

Department Stores 237

Department Stores Omnichannel Operations Fashion 237

iVend

APRIL 17, 2023

iVend for Magento ChatGPT is used by retailers to enhance their omnichannel strategy. So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience.

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POS Omnichannel Retail Social Media 96

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Retail 240

Retail Beauty and Health Omnichannel Operations 240

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

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Omnichannel Multi-channel Banking Food and Beverages 148