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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

There’s an easy, data-driven way to figure all of that out. Determining When a Customer Becomes a Lapsed-Purchaser. What ultimately determines a lapsed-purchaser is going to be unique for your ecommerce store. Using your customer data, calculate the average time between the 1st and 2nd purchase. Get My Demo.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226
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The Future of Retail is Multilingual

Retail TouchPoints

This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 276
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Choosing the Right eCommerce KPIs: A Guide for Sellers

Algopix

In the fast-paced world of eCommerce, success is often determined by the ability to adapt, optimize, and make data-driven decisions. But with a myriad of data points to choose from, how do you know which eCommerce KPIs are the most important for your business? A high retention rate is a sign of a loyal customer base.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce.

eCommerce 148
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Best 20 eCommerce Customer Relationship Management (CRM) Systems of 2023

Algopix

Welcome to our comprehensive guide on the best eCommerce CRM systems. In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Why is CRM Important for eCommerce Businesses?