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Very Enhances Search and Browsing Options with AI-Powered Features

Retail TouchPoints

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

Santa delivering that particular Peppa Pig life-size toy your child has been coveting for months a day after Christmas. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Final Word.

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Which Retail Tech Is The Real Deal?

RTP blog

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.

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How Retailers Can Increase ROI From Curbside Pickup and Click-and-Collect

Kibo

For example, recommending items on sale at their local store to see if they’d like to add it to their order. If someone buys a beach towel, a cross-sell message for beach toys or suntan lotion can help increase order size. BOPIS customers can be presented with bundled items or ‘buy one, get one’ options.

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The Most Profitable Product Categories on Amazon

SellBrite

Toys & Games. With each movie comes a series of must-have toys, games, and gadgets. As a result, there’s a constant stream of new toys and games all year round — which is big business for Amazon. In addition to movie-themed toys and games, there are also educational and generic games as well. Electronics.

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5 Benefits of Building an Online Brand Community

Smile.io

Luckily, when you inspire and nurture your community members, you can transform them from being customers into brand advocates.  Advocates  Advocates love your brand and become a valuable marketing channel, acting as a community megaphone to help bring others into your brand experience through referrals.

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Consumer vs Customer: The Difference and Why it Matters

Email Audience

While sometimes the customer and the consumer are the same person (like when you buy a cup of coffee for yourself), there are times when they’re different. Tailoring your marketing strategy to highlight these promotions can help reel in discount customers.