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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

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4 Ways AI Can Support Business Growth

Retail TouchPoints

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors? What do you want to see?

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Rewards Case Study: DICK'S Sporting Goods and Nike Team Up on Customer Loyalty

Smile.io

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

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Salling Group taps Cheetah Digital to scale its customer loyalty program

365 Retail

Cheetah Digital , the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. Download the data now.

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