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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. This makes online businesses prone to customers’ negative feedback and god forbid, negative reviews. Don’t miss a post.

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

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A Marketer’s Guide to Discord

Kissmetrics

This means you can hit a message and reply to someone directly on your text channel. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries. You’ll find this feature in the voice channel. To customize your server: Choose the “Personalize your server” option.

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How to Identify (and Keep) Your VIP Customers

Omnisend

Your VIP customers are your absolute best customers. They’re the customers you want to retain at all costs, as they purchase more frequently and/or spend more when they shop with your store. To retain the VIP customers, you first need to know who they are. In this article, we’ll go over: What makes a VIP customer.

Customer 148
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3 Steps To Increase Online Sales

Groove

This data includes information on your prospects and customers, such as their product needs and purchasing history. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren't yielding traffic, engagement or conversions. Reverse engineer your marketing plan.

Marketing 322
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Retailers need to listen to the customers who are demanding representation, or risk walking away from potential profit and alienating a new consumer base.”. As Marci noted, it’s “not just a one-off, box-ticking exercise. It all comes down to better understanding who the customer is and how we can best serve them.”

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The Benefits and Importance of Customer Satisfaction

Kissmetrics

Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. It will first and foremost be about the experience – and customer satisfaction – you provide. “It

Customer 208