ESW

FEBRUARY 1, 2024

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Germany’s population is currently 84.6 million women vs. 41.7 million men).

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

BigCommerce

OCTOBER 5, 2018

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

eCommerce Marketing 366

eCommerce Marketing Marketing eCommerce Channel 366

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Kissmetrics

MARCH 30, 2018

But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Optimizely

DECEMBER 3, 2019

Be prepared for customers to use non-designated channels, though, and train your service teams appropriately. The post Get Prepared: CCPA for eCommerce Marketers appeared first on Zaius.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Optimizely

DECEMBER 6, 2018

Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them. Need some marketing ideas for your own contest? “Personalized recommendations?”

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Omnisend

MARCH 31, 2021

After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry. Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.:

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Channel 195

Channel Omnichannel Download Marketing 195

BigCommerce

OCTOBER 1, 2019

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352

eCommerce Marketing eCommerce Marketing Channel 352

Omnisend

JANUARY 17, 2019

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers. Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend.

eCommerce Marketing 141

eCommerce Marketing eCommerce Marketing Omnichannel 141

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. The benefits of a robust recommendation engine on an ecommerce website and app are well-known. This trend is not limited to Over The Top content platforms (OTT).

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Omnisend

OCTOBER 4, 2019

Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146

Channel Marketing eCommerce Marketing eCommerce 146

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Blog Gabrielle Policella 3.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Clean Your Email List. Use Segmentation.

B2B 195

B2B Marketing Merchant Services Webinar 195

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. We hear you!

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Omnisend

MARCH 4, 2020

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Omnichannel 202

Omnichannel Marketing eCommerce Marketing Channel 202

Omnisend

JANUARY 14, 2020

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

eCommerce 197

eCommerce Marketing eCommerce Marketing Channel 197

Omnisend

JANUARY 13, 2020

Email marketing continues to grow as a channel that brings money to businesses. Many businesses find convenient using a funnel to guide potential Read more The post 5 Things to Learn About Email Marketing Funnel appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 189

Marketing eCommerce Marketing Channel Information 189

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Prisync

AUGUST 13, 2018

You might be running a pet eCommerce store because you love animals just as much as others do, or perhaps you just know it’s a lucrative industry to be in. But how well your store performs depends largely on how well you’re able to market it. If you want to market your products, using social media can offer you a great advantage.

eCommerce Marketing 42

eCommerce Marketing eCommerce Marketing Social Media 42

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

AUGUST 5, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. Claim your copy so you can profit off of this channel’s meteoric rise. Tips for Getting Started.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Omnisend

JANUARY 6, 2020

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. With that in mind, this article will Read more The post A Quick Guide to Push Notification Marketing appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 166

Marketing Social Media Article eCommerce Marketing 166

Omnisend

JANUARY 8, 2020

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

eCommerce 148

eCommerce Marketing eCommerce Marketing Channel 148

Prisync

MARCH 13, 2018

Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Your marketing budget isn’t unlimited, and in many cases, you might have to pick between a number of different marketing strategies. Let’s dive in! Understand your audience.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41