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Get Prepared: CCPA for eCommerce Marketers

Optimizely

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.