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Why Backend Orchestration is the True Payment Experience Unlock

Retail TouchPoints

The seamless nature of digital commerce has inspired consumers to expect more from the payment experience everywhere they shop — online, in-store and even via social channels. Customers today expect to be able to shop where and when they want and use the payment method they want.” more compared to their previous buying levels.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Example of a Venmo business profile.

Payments 306
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing.

Marketing 362
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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

The challenging economic environment, intense regulatory pressure and ever-present threat of fraud are creating a perfect storm that’s sweeping across the global payments landscape. For many banks, neobanks and non-financial businesses coming up against new risks and obstacles to growth, there is a golden opportunity right in front of them.

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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. Offering your digital content for free may also be a way to drive sales in another channel.

Payments 147
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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

Payments 284
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How to Set up The Amazon Associates Affiliate Program to Earn Website Revenue

Kissmetrics

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Just make the products look irresistible!

Payments 268