How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel
Retail TouchPoints
MARCH 5, 2021
The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. It’s a profit exercise, not a revenue optimization exercise.”.
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