How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel
Retail TouchPoints
MARCH 5, 2021
It’s a profit exercise, not a revenue optimization exercise.”. Since the SoundCommerce platform collects data from shopping carts rather than tracking tags, Troutman also said the team has been able to eliminate their reliance on third-party cookies for order-item detail as well as shopper engagement insights.
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