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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. E-sellers will leverage social channels more than ever. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. While an influencer marketing strategy won’t create trust and credibility overnight, it will accelerate the process. Establish trust and authority.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So, here we'll provide our nine top tips for preparing your Black Friday eCommerce strategy. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. So, if you’re not marketing on at least one of these channels, now’s the time to change that! Black Friday eCommerce Strategy – Tip 2: Engage Customers.

eCommerce 104
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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. Use Chat Commerce to A/B test digital strategies: Through digital engagement in chat, a brand can deploy different messages in different cohorts and seamlessly track the results in a short period.

Consumer 235
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Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Traditionally it has been popular within the fashion, consumer goods and housewares verticals, but D2C brands are popping up in a range of industries, from cars to fast-moving consumer goods and beyond. And, as with any multichannel strategy, the ability to react to market changes with speed and agility is key. .

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Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Traditionally it has been popular within the fashion, consumer goods and housewares verticals, but D2C brands are popping up in a range of industries, from cars to fast-moving consumer goods and beyond. And, as with any multichannel strategy, the ability to react to market changes with speed and agility is key. .