Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

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Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Without it, companies will be stuck with their old-fashioned efforts and won’t be able to take advantage of moving online.

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Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. E-sellers will leverage social channels more than ever. billion users worldwide , it’s worth mentioning TikTok’s growing popularity as an advertising channel in certain industries.

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Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

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Retail TouchPoints

OCTOBER 5, 2022

While trends change frequently, there are foundational elements of retail strategy that every brand must consider to successfully design a pop-up experience. The cornerstone of every pop-up design strategy must be focused on the target customer. The Basics of Building a Pop-Up Strategy. We are soft but we’re strong.

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Retail TouchPoints

JUNE 27, 2023

She will lead the retailer’s global merchandising, sourcing and design strategy as well as the brand’s piercing business. Lima-Guinehut brings more than 20 years of omnichannel experience to the role.

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Retail TouchPoints

SEPTEMBER 6, 2022

But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. strikes Gen Z as cumbersome, slow and old-fashioned. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels.

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Retail TouchPoints

JANUARY 7, 2021

These insights are a powerful way to gauge consumer demand for sustainable products with current and past sales data, identify the most profitable promotional strategies, and minimize markdowns and waste from the start. To maximize sustainability initiatives effectively, retailers should take advantage of science-backed analytics.

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ESW

DECEMBER 4, 2023

Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. Let’s look at four key strategies for a profitable, well-executed product drop.

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Retail TouchPoints

APRIL 23, 2024

With the goal of becoming a serial acquirer, Tapestry seeks to acquire Capri to further entrench its stronghold in the fashion industry,” said Henry Liu, Director of the FTC’s Bureau of Competition in a statement. Consumers have hundreds of handbag choices at every price point across all channels, and barriers to entry are low.”

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Omnisend

DECEMBER 12, 2023

We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. Event marketing, when executed right, can be a hugely impactful marketing strategy that generates high returns. What is event marketing? What are the benefits of event marketing?

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Retail TouchPoints

NOVEMBER 7, 2023

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

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Retail TouchPoints

OCTOBER 14, 2020

The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform. These don’t get much play on other channels, but they did phenomenally on Pinterest.”. We invested a lot in video creatives, including our Kate Hudson editorials.

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RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season. 7 Retail Merchandising Tips for Spring: Here are the strategies and merchandising tips to pay attention to this spring season.

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Wiser

FEBRUARY 21, 2024

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

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ChannelAdvisor

MARCH 15, 2020

Amazon has transitioned from an online bookseller to ”the go-to channel” for anything and everything online. And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Product selection strategy. Bidding Strategy.

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Fashion Retail Management Marketing 59

Kissmetrics

MAY 27, 2021

Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. There are two crucial factors you need to get right: The channel you advertise on and the creative you use.

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Retail TouchPoints

JANUARY 19, 2022

Prior to Paper Source, Park’s roles including a nine-year tenure at Hong Kong-based DFS , a division of LVMH , where she launched the company’s first global ecommerce site for fashion, beauty, accessories and spirits, serving China, Korea, Japan, Southeast Asia, Europe, the Middle East and the U.S.

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Fashion Social Media Accessories Subscription 299

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. While an influencer marketing strategy won’t create trust and credibility overnight, it will accelerate the process. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

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Retail TouchPoints

NOVEMBER 6, 2023

After a successful partnership with Pacsun, the fashion brand opened its first U.S. On-Trend Styles: “Delivering on-trend fashion continues to be the cornerstone of our business and the focus of our strategy for the holiday season and through 2024,” Dres explained. 2023 was a critical year in Princess Polly ’s growth story.

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Fashion Omnichannel Operations Consumer 263

365 Retail

MAY 4, 2023

Lindex aims to increase inventory accuracy, which leads to higher product availability across all channels. Florian Westerdahl, Head of Technology at Lindex, comments: “As part of our digitalization strategy, we need to uniquely identify each item. Nedap , has been selected by Lindex to deploy Nedap iD Cloud.

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Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

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Retail TouchPoints

NOVEMBER 10, 2020

From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside delivery options becoming a coveted competitive differentiator across categories ranging from electronics to grocery to fashion, the landscape for retailers looks radically different than it did 12 months ago.

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Algopix

APRIL 14, 2024

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

APRIL 26, 2024

This aligns perfectly with our overarching strategy to grow the Toys ‘R’ Us brand in the UK through diverse channels including flagship stores, ecommerce and travel retail, ensuring accessibility and convenience for the next generation of Toys ‘R’ Us kids.” ” The rollout of Toys ‘R’ Us in the U.S. in a partnership with Go!

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Toys Travel Fashion Shipping 173

Optimizely

MARCH 14, 2019

Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. How to create an ecommerce content strategy. Framebridge.

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RTP blog

AUGUST 30, 2019

This extreme personalization of the in-store beauty customer experience can be seemingly difficult to replicate across digital channels, where consumers are increasingly looking to be serviced to the same, if not a better, degree as they currently are in stores. And quite honestly, they have every right to that expectation.

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Retail TouchPoints

FEBRUARY 7, 2023

These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity.

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Retail TouchPoints

OCTOBER 16, 2023

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. And by taking an integrated approach to pricing, promotions and markdowns, retailers can use a holistic data-driven strategy that uses the same science and is measurable for all teams.

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Retail TouchPoints

FEBRUARY 9, 2024

In fact, it’s now central to how Stitch Fix shows up for customers across channels. The Stitch Fix merchandising team also looks outside of the four walls of the business, harnessing their knowledge of fashion trends and designers to bring that right mix of surprise and delight into the experiences.

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Retail TouchPoints

OCTOBER 12, 2023

Increased focus on personalization : A cornerstone of the ideal consumer experience, especially as we see deeper engagement with digital platforms, social search and social shopping, have become normal channels for consumers to discover, explore and buy. Anna Otieno is Head of Research, Strategy and Insights at New Engen.

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Retail TouchPoints

MARCH 15, 2023

Primark is launching new durability and repair initiatives as part of the retailer’s commitment to giving clothes a longer life, part of its Primark Cares sustainability strategy. The retailer also has created an online hub with easy-to-follow repair videos that it will share across its social channels. “We

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Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

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Retail TouchPoints

JUNE 9, 2023

As luxury retail continues to move with the times, increasing sustainability is sure to become an even bigger part of their strategies for success going forward. Clienteling can play a key role in helping customers find items that they will cherish for much longer than disposable fast fashion. Sustainability can be highly data-driven.

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