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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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FastSpring Expands Payments Support with Apple Pay, Pix, Preferred Payment Method, and More

FastSpring

Today, we’re excited to announce new payment method improvements available on the FastSpring platform: Apple Pay Pix Preferred Payment Method Apple Pay: Seamless Transactions Within the Apple Ecosystem As Apple Pay adoption continues to grow, incorporating Apple Pay into payment options becomes an essential part of your digital strategy.

Payments 153
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What the Epic Games vs. Apple Injunction Means for Software Companies

FastSpring

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. Pending Apple’s appeal, the Gonzalez Rogers ruling would enable developers to link to external payment systems (like FastSpring!) for in-app purchases — good news for companies that monetize with an upsell or upgrade pricing model.

Payments 146
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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. Offering your digital content for free may also be a way to drive sales in another channel.

Payments 147
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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. A ruling in favor of Epic in Epic Games v. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players. In today’s market, the only option for true freedom lies on PC.

Consumer 149
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7 Business Models for Monetizing Digital Content

GetElastic

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 271