The Next Generation of Shoppers Needs a Next-Generation Strategy
Retail TouchPoints
SEPTEMBER 6, 2022
A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc.
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