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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc.

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Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Optimizely

Cart Abandonment. Only a few hours after abandoning the mini cocotte in our shopping carts, Le Creuset proved they were already on top of their marketing game. With a colorful, clever cart abandonment email, we couldn’t help but complete our purchase. The only thing we might’ve changed? Rating: ??????????

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Are you Listening?

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Holiday Readiness Series: Take Your Social Strategy to the Next Level

RTP blog

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. In our Connected Shopper Report , we also found that about half of millennial shoppers tap social channels to buy products online, with 41% saying they use those platforms to research products.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Sales channels – Selling online isn't only about having your own website. Obviously, it's nice to see integrations with social marketplaces and shopping carts, but it's also essential to have sharing buttons, gallery options, and buttons to get more followers. Sales channels . Themes and designs . App offerings .

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It’s important that your ecommerce hosting site can easily integrate these various channels for a streamlined checkout experience for your customer. With an easily-customizable ecommerce platform like Lemonstand, the options for integration with different online channels are many. Also, no item can be over $200.

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Sailthru Launches Third Annual Retail Personalization Index

Sailthru

Personalization is a game-changer for marketers, but executing it is often easier said than done. The stronger the connection between a digital and in-store channels, the more likely people are to enjoy their shopping experiences with the brand. And many retailers don’t seem to grasp the importance of this channel.

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