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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To learn more about retail media, check out our full guide here.

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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Nordstrom, Inc. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Users go through a brief onboarding where they indicate their tastes and preferences and are then presented with their “own digital mall” featuring brands that align with their interests. The Yahoo Shops marketplace will feature a personalized digital storefront.

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ESW Named As Shopware Gold Technology Partner

ESW

The partnership gives ecommerce brands built on Shopware access to ESW’s suite of solutions to enable all aspects of DTC cross-border expansion, including compliance, data security, fraud protection, taxes and tariffs to checkout, delivery, returns, customer service and demand generation, in as little as four weeks.

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ESW Joins Adobe Technology Partner Program As Gold Partner

ESW

Specialization enables ESW to expand its reach in unlocking global direct-to-consumer ecommerce growth for merchants New York, NY—November 16, 2023—ESW, a global direct-to-consumer (DTC) ecommerce company, today announced it is now a Gold Partner in Adobe’s Technology Partner Program.

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences. About the survey.

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How adding services to your products can propel your company growth?

GetElastic

As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “ By 2024, leading commerce organizations will generate 10% of online revenue from services attached to physical products.”. Payment services. 56% of millennials rate convenience highly when shopping online.