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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Programmatic buying is supported on numerous ad networks and marketing channels. A PPC campaign can lead to thousands of impressions and clicks. Let’s say you sell tech products, like an iPhone.

PPC 277
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110
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PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92
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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Digital channels will be essential for luxury brands going forward. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. One option is a brand app.

Marketing 363
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Conversion Rate Optimization Agency: eCommerce Services

Groove

eCommerce PPC. We create a thorough strategy based on your business needs, create a sitemap and offer marketing, technology and brand recommendations. Determining the various groups of customers will inform your eCommerce strategy and help you segment campaigns and promotions further down the road. eCommerce PPC.

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