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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. Get the 2023 report Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year.

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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.” Consumers are still shopping, but they’re doing so with more caution. The result? “At of sends.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. Your customers are interacting with your brand across a wide range of digital and physical channels.

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6 Marketing Traps You Can Catch Students With

RetailMinded

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory.

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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

Bridge The Gap Using technology to manage customers across various channels, enabling them to switch seamlessly between online and offline mediums, is one method being used to address this. How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future?

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