Retail TouchPoints

OCTOBER 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. As part of the expanded partnership with Samsung, RedMedia also is deploying the Samsung VXT Content Management System (CMS), to bring branded content and media to more than 10,000 Samsung commercial displays over the coming months.

Retail 297

Retail Demo Technology Events 297

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. Enjoy the episode! years to get there.

Channel 246

Channel Management Social Media 246

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking.

Management 417

Management Channel Marketing Multichannel 417

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 334

Channel Marketing Management B2C 334

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 114

Channel eCommerce Multi-channel Information 114

Retail TouchPoints

SEPTEMBER 2, 2022

If you find that your business and products can indeed add value to a specific market, do the foundational work, including establishing messaging and an amplification strategy, that will help your brand stand out in these markets. Build Out Your Engagement Strategy. We’ve all heard the term “ go global, act local.”

Merchant Services 322

Merchant Services Shipping Costs Channel eCommerce 322

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Ten to 20 years ago, category management was primarily focused on optimizing the assortment, shelf placement, and stock levels of products within physical stores.

Technology 78

Technology Management Presentation Supplies 78

GetElastic

JUNE 26, 2020

Channel conflict is largely centered on product price. The power to disintermediate is the central underlying factor that defines channel conflict, and must be managed by manufacturers and distributors alike to avoid alienating traditional reseller channels. What are the pricing trends in each resale channel?

Shipping Costs 88

Shipping Costs Channel B2B Management 88

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many.

Shipping Costs 259

Shipping Costs Improvements Live Chat Retail 259

Retail TouchPoints

DECEMBER 28, 2022

Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. A One-Size-Fits-All Strategy Won’t Work. Best suited for small-scale businesses, system automation is used for rapid, data-driven decision-making to manage basic processes efficiently, alongside quality inspection.

Management 279

Management Order Fulfillment Fulfillment Shipping Costs 279

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Step Two: Amplify your most impactful content across your social channels. Zarnaz Arlia is the CMO of Emplifi.

Social Media 311

Social Media Events Gifts Consumer 311

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Management Marketing 418

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. Additionally, by implementing an AI-powered forecasting solution, you can increase your operational efficiency and enhance customer satisfaction by proactively managing your supply chain while reducing waste and costs across your operations.

Customer Loyalty 358

Customer Loyalty Operations Improvements Customer Experience 358

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

Retail TouchPoints

APRIL 4, 2022

Aligning with Nordstrom’s Closer to You concept of cultivating a convenient and interconnected experience across both stores and digital platforms, the new appointments centralize customer strategy under Worzel, while store operations for Nordstrom and Nordstrom Rack are consolidated under Jamie Nordstrom. in a statement. billion to $4.8

Operations 264

Operations Customer Supplies Management 264

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Kissmetrics

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Definition 362

Definition Management Social Media SEO 362

Forrester eCommerce

AUGUST 24, 2021

CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels. Read our latest blog to learn more.

Management 308

Management Blog Channel Customer 308

Retail TouchPoints

MARCH 13, 2023

Allbirds is planning to overhaul its strategy after a weak Q4 2022 that resulted in the retailer’s first-ever quarterly revenue drop. This change will include having an omnichannel North America structure that reports directly to executive management.

Omnichannel 235

Omnichannel Improvements Channel Retail 235

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

Social Media 260

Social Media Management Presentation Marketing 260

Wiser

FEBRUARY 26, 2024

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. In addressing the challenge of pricing discrepancies across various retail channels, a nuanced approach that balances both online and offline strategies is essential.

Retail 78

Retail Channel Consumer Improvements 78

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

OCTOBER 2, 2023

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. Marketers can leverage their own first-party data to gain insights about their audience. How does it do that?

Marketing 331

Marketing Information Consumer Reference 331

Retail TouchPoints

APRIL 10, 2024

Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. Pet Valu’s implementation partner Logic will provide program management, change management and data integration services. “As

Supplies 252

Supplies Channel Management Improvements 252

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. The one constant is the […].

Channel 419

Channel Marketing Technology Multichannel 419

Kissmetrics

MAY 4, 2021

Create a Content Strategy. Once you have a niche, it’s time to build your content strategy. For my content strategy, I have strict goals I set for myself to create a set amount of social posts on each network while maintaining blog quality and working on side projects. Select Your Channels. Not terribly hard right?

Social Media 334

Social Media Blog Channel Events 334

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96