Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

Omnichannel 218

Omnichannel Live Chat Channel Improvements 218

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” Retail TouchPoints (RTP): How have shifts in consumer behaviors and expectations impacted the way retailers invest in technology? But has it changed their priorities at all?

Technology 236

Technology Shipping Costs Omnichannel Mobile 236

Retail TouchPoints

DECEMBER 13, 2021

Retail TouchPoints: What are Google Cloud’s biggest differentiators among the other big names in the space? That’s incomparable globally of who [among other Cloud providers] has that capability to work off of. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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Omnichannel Fulfillment Payment Services Shipping Costs 100

Retail TouchPoints

MAY 17, 2024

Here are a few ways innovative technologies can help in the quest to reduce retail returns. Virtual fitting technologies help consumers make the right selection the first time. The ability to aggregate data across every channel in real time and predict behavior enables stores to deploy a more dynamic and personalized approach.

Fulfillment 225

Fulfillment Technology Apparel Clothing 225

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 274

Omnichannel Fulfillment Shipping Costs Social Media 274

Retail TouchPoints

AUGUST 2, 2023

There’s operations, technology and merchandising, and in each of these groups there’s a lot of opportunity to overspend and underdeliver.” Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick. “We

Omnichannel 218

Omnichannel Social Media Shopify Shipping Costs 218

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Chances are you have.

Channel 344

Channel Omnichannel Clothing WooCommerce 344

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

Retail 264

Retail Omnichannel Consumer Channel 264

BigCommerce

SEPTEMBER 12, 2017

That same grandchild, on the other hand, might spend weeks parsing smartwatch reviews, adding, then abandoning items in their cart on both mobile and desktop, before finally purchasing because of an enticing email offer. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail?

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Omnichannel Marketing Social Media Channel 248

Retail TouchPoints

JUNE 7, 2023

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

Technology 256

Technology Retail Customer Experience Presentation 256

Retail TouchPoints

MAY 20, 2022

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Omnichannel Department Stores BigCommerce Fashion 214

Fabric

AUGUST 15, 2023

Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers. Lindsay Mikos is the senior director, retail omnichannel at Walgreens. It grew to $73.16

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Omnichannel Payment Services Shipping Costs Fulfillment 130

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

NOVEMBER 3, 2023

Digital is not a channel, platform or technology — it’s a business driver,” said Preis. When it comes to digital and stores, it’s not one ‘or’ the other; it’s an ‘and.’” Some customers come into the store with their Instagram feeds, and if they can’t find [an item from it] in the store, we can get it for them quickly.

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Channel Apparel Customer Marketing 247

Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Curbside pickup is an omnichannel fulfillment strategy in which consumers place an order online and then drive to a physical store to pick it up.

Fulfillment 130

Fulfillment Omnichannel Merchant Services eCommerce 130

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Omnichannel Payment Services Specialty Retailers Customer Loyalty 171

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

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BigCommerce Magento Multi-channel Shopify 364

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it. Reading Time: 6 minutes. Putting Your Pieces Together.

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Omnichannel Marketing Shipping Merchant Services 146

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. Consumers are dividing their shopping journey across multiple online and offline channels, including in-store browsing, ranked as the most useful touchpoint by consumers in the Google survey. What Is Omnichannel Order Management? Omnichannel vs. Multichannel Order Management.

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Omnichannel Management Multichannel B2C 114

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

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Omnichannel Shipping Costs Demo Channel 189

Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. So how does NMG see these digital investments leveling up its omnichannel game?

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Omnichannel Technology Channel Department Stores 257

ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. So what’s the next big thing?

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Omnichannel Merchant Services Social Media Payment Services 135

Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Omnichannel Retail Merchant Services Payment Services 148

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. Omnichannel and Unified Commerce Today’s shoppers have more choices than ever. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

365 Retail

NOVEMBER 24, 2022

The missing link here is technology. At the same time, they want seamless interactions across all channels, which means that they expect brands to have a record of why they’ve reached out before. More and more, customers are shopping online and interacting with retailers across digital channels, whether that be webchat or social media.

Technology 104

Technology Channel Customer Experience Social Media 104

Retail TouchPoints

JULY 13, 2022

Swiftly’s technology helps us meet the evolving needs of our customers with more personalized offers that increase savings,” said Mary Kellmanson, CMO at 99 Cents Only Stores in a statement. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.

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Omnichannel Payments Multi-channel Retail 223

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. You can add to the stickiness of a brand, but also empower others to do good.

Sporting Goods 260

Sporting Goods Technology Omnichannel Operations 260

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Customer Experience 242

Customer Experience Shipping Costs eCommerce Improvements 242

365 Retail

NOVEMBER 28, 2022

On the one hand, operational changes and on the other hand, changes linked to the user experience. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. Acknowledging the power of technology . Ghalia BOUSTANI, PhD.

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Omnichannel Customer Experience Management Payment Services 98

iVend

OCTOBER 16, 2022

iVend Smart Retail Technology iVend’s retail technology helps to engage smart shoppers. They use multiple retail channels interchangeably without so much as a pause for breath, and they are not backward in coming forward when it comes to demanding what they want from a brand and its values.

Technology 91

Technology Retail Mobile Channel 91

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

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Omnichannel Customer Experience Channel Information 71

Retail TouchPoints

JANUARY 11, 2024

2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. Retailers must move quickly to deploy transformative technologies or risk putting relevancy and their brand experience at risk. Now is not the time to be in analysis paralysis.

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Retail eCommerce Technology Social Media 220

Retail TouchPoints

FEBRUARY 7, 2023

These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. It’s no surprise then that Gen Z and Gen Alpha’s spending power in the luxury market will grow 3X faster than other generations’ through 2030. At Alibaba’s recent 11.11

Payments 272

Payments Omnichannel Payment Services Consumer 272