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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO. Roughly by 3.3X.

SEO 279
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. The number one trend in consumer decision making right now is brand values. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads.

eCommerce 148
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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Digital channels will be essential for luxury brands going forward. Start by thinking about the channels you want to target.

Marketing 363
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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. I was fortunate to find a niche product that was trending at the time and my business experienced growth each year. In fact, it takes minutes.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

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The Risks Of Focusing Solely On Paid Traffic And Ignoring SEO For Ecommerce

Shopping Signals

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52