Remove leaders
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Emerging-Company Sales Leaders: Shape-Shift Or Face Failure

Forrester eCommerce

Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.

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The Top Nine Emerging-Company CEO Expectations For Marketing And Sales Leaders

Forrester eCommerce

To successfully scale the business for growth, revenue engine leaders at emerging-growth companies must share the same goals. Those goals must also align with the CEO’s expectations, which change as the company moves through the early-growth, extended-growth, and prepare-for-exit stages.

Marketing 195
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Gap Picks New Leader for Athleta

Retail TouchPoints

Blakeslee was most recently President of sister companies Alo Yoga and Bella+Canvas. Blakeslee will be tasked with driving strategic growth for the nearly $1.5 billion women’s active and lifestyle brand and certified B Corporation. He will replace Mary Beth Laughton, who has held these posts since September 2019. in a statement.

Apparel 245
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It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

Retail TouchPoints

The last three years have been a whirlwind for retailers and CPG companies. At the same time, the Federal Reserve continues to raise interest rates in an effort to cool inflation, making it more expensive for companies to borrow and expand. To address those gaps, leaders must evaluate where and how they want to invest.

Retail 289
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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Your Company Just Announced Sales Layoffs. What Should Revenue Enablement Do About It?

Forrester eCommerce

For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team. Layoffs happen in B2B organizations too often and too regularly. Here are five suggestions to simultaneously come to the aid of your internal customers and to up your […]

B2B 426
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.