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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

He will share his lessons in entrepreneurship, brand strategy and community building during the Retail Innovation Conference & Expo taking place June 13-15, 2023 at McCormick Place in Chicago. Want to learn more lessons in loyalty from the Johnny Cupcakes brand? Lesson 1: Embrace all the senses to bring your brand to life.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. This means every marketer has to do more than ever before to connect with buyers.

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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

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Beer Cartel: Content marketing for a 34% gain in sales

BigCommerce

Beer Cartel won the Innovation Award for Marketing Innovation. For creating a content asset that drove thought leadership, revenue and customer loyalty. In a traditional market research context it can be difficult to get 1,000-2,000 people to complete a survey. Why they won. Business stats. Co-owner: Richard Kelsey.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style.

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