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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers. January 2020.

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171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

My Wife Quit Her Job

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. More than 60% of marketers say their Facebook Ads aren’t working. What about pay-per-click (PPC)? Email marketing is great…. So, why does all this matter for old-school marketing tactics?

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What Are Performance Max Campaigns?

Kissmetrics

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Google first introduced Performance Max campaigns at its Google Marketing Livestream event in May 2021. Only the biggest spending marketers would have been able to do it.

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising. In this episode, Brett and I talk about combining Amazon PPC with Amazon DSP to grow your Amazon business. What You’ll Learn.

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11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

FastSpring

This article was originally published by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. What’s in these marketing Slack channels for you? If you can’t imagine your life without SEO and digital marketing but you’re not a big social network fan, Slack communities can come in handy.

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