Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
Retail TouchPoints
MARCH 28, 2022
And just how will they manage to do that? More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. By “breathing life” into their motto: “Life is for fun!”
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