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Ready to Go Global? Ask These 5 Questions First

Retail TouchPoints

These growth rates present big opportunities for brands, especially those that want to reach digitally savvy consumers in new markets. Younger consumers are especially open to buying from brands beyond their own borders. Every brand has one (or several) differentiators that set them apart from competitors — local and global.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Key Performance Indicators – Consumer Goods.

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July 2019 Monthly Marketing Recap

ROI Revolution

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. The fastest-growing CPG industries online , in order, are: 1.

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#RSP20 Webinars Offer Guide for Growth in the New Retail Reality

Retail TouchPoints

Speakers included industry experts from RSR Research, Coresight Research and Creative Realities as well as retail executives from companies including Office Depot and Regina Andrew Design. Following are brief recaps of the #RSP20 sessions: Online Retailers Must Look to Automation to Support Global Expansion. The Wayfair.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

Looking across these categories, our data shows it is clear that consumable goods have seen an increase in eCommerce volume since the start of the pandemic. There is a sizeable gap between the groceries/household items and health and beauty categories compared to the other market segments. Home and Garden.

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How Top-Performing Health & Household Pages Win on Amazon

Salsify

Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen.

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Adobe: As U.S. Ecommerce Booms, Global Online Spend Projected to Reach $4.2 Trillion in 2021

Retail TouchPoints

This data indicates a sales surge almost on the level of Black Friday 2020, when consumers spent $9 billion. And that wasn’t any normal Black Friday either, capping as it did a year of record growth in online retail propelled by the pandemic. online spending was mirrored in markets around the world.

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