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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Program highlight: meaningful, value-added rewards Making your rewards program a natural extension of your brand is a must, and Wallack’s Art Supplies does that perfectly through its Orange Circle Rewards loyalty program. Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program.

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Coresight Webinar: Why PVH, Orvis and Tractor Supply are Rethinking Post-Pandemic Supply Chains

Retail TouchPoints

The need for stronger, more agile supply chains was made clear during the coronavirus pandemic, after the shortages that defined its early days as many manufacturers and retailers were forced to shut down operations. Supply Chain Transparency: More Than Just Good PR.

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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Customer support. Competitive pricing.